Head of Sales
The Awareness Company
Sales & Business Development
Johannesburg, South Africa
Posted on Dec 10, 2024
Head of Sales
Job posted
15/10/2024
Location
Johannesburg South Africa
Start Date
01/03/2025
We are looking for a Head of Sales, specialising in B2B enterprise SaaS, to work closely with our CEO, Priaash Ramadeen, to drive revenue and scale our climate and business impact. This is a unique opportunity to shape the future of a fast-growing, venture-backed business using your deep knowledge of enterprise software sales, creativity, and strategic mindset. The result? Unmatched career growth and a tangible impact on the planet.
As Head of Sales, you’ll be a key member of our executive team, responsible for defining and executing our B2B SaaS sales strategy. You’ll focus on expanding our customer base in key verticals such as commercial properties, infrastructure, and corporate enterprises, ensuring revenue targets are met and exceeded. Collaborating closely with product development, customer success, and marketing teams, you’ll ensure a seamless customer journey—from first contact to long-term partnership. Once personal success is proven, you will have an opportunity to build out the sales organisation.
Position details:
Position | Head of Sales |
Contract | Full time position subject to 6-month probationary period |
Reporting | Reports directly to the CEO |
Remuneration | R60 000 - R75 000 gross fixed salary per month + commission + equity |
Location | Johannesburg, South Africa |
Start date | 1 March 2025 |
What you'll do:
Develop and implement a sales strategy to fuel revenue growth and deepen customer relationships.
Be responsible for growing our revenue 5x over the next 24 months by turning our historically engineering-led growth into a robust, efficient B2B enterprise sales machine.
Ensure alignment between sales, product, marketing, and customer success for a cohesive, end-to-end customer experience.
Collaborate with the executive team to define key markets and growth opportunities.
Lead by example - roll up your sleeves, build relationships, and directly contribute to closing deals.
Leverage your experience to recruit, train, and mentor future members of the sales team as the organisation scales.
About you:
5+ years of B2B enterprise sales experience, ideally in the software space, with a proven track record of success.
Experience building or leading a successful B2B sales team.
A true hunter - you thrive on seeking out new business, closing deals, and consistently driving revenue growth.
Strategic thinker with an entrepreneurial spirit - excited to drive innovation and help launch a new category that brings together planet, people and profit.
A growth mindset, always seeking opportunities to learn, improve, and take bold risks.
Passionate about positive climate impact and eager to be part of a team that prioritises sustainability
Responsibilities:
Strategy – Work closely with the CEO to develop and execute the company's sales strategy to achieve growth targets with sign-off from the Board.
ICP execution - Drive revenue through discovering, prospecting, and creating new business based on defined ideal customer profiles.
Sales process - Develop and monitor sales pipelines, KPIs and metrics to track and measure sales performance against budget. Experience using sales qualification frameworks like MEDDPICC methodology is a plus.
Product development - Partner with product teams to define solutions, continuously refining value propositions and looking for differentiators.
Pipeline generation - Create and execute on field-related activities to generate high quality pipeline with our most strategic focus accounts and partners.
Communication - Assist TACo to effectively communicate its value proposition through accurate diagnostics, presentations and proposals.
Brand - Establish and nurture relationships with key stakeholders, partners, and clients.
Sales tech and tooling - The ideal candidate should possess a deep working knowledge of the sales tech and tooling stack they wish to operate to ensure clean data and metrics capture, precise forecasting, and quality pipeline generation. All candidates should be well-versed in using an industry-standard CRM or revenue platform. Experience with sales intelligence tools is a plus.
Research - Analyse market trends, customer needs, and competitive offerings to inform product and pricing strategies.
Budget - Manage and allocate the budget to maximise performance.
Reporting - Provide regular updates to the executive team and board of directors.
Hiring, enablement and retention - As our business grows, so will our sales team. The ideal candidate will have experience building, enabling and retaining a high-performing B2B SaaS sales team.
Qualifications and experience:
Bachelor's degree in a technology or business related field; Master's degree is a plus but not required.
Deep understanding of B2B enterprise SaaS sales, with experience in complex, multi-stakeholder sales cycles and MSA contract negotiations.
Past experience selling software or services in a similar space - AI, BI, Data Analytics and Visualisation.
Proven track record of successfully leading and scaling B2B sales within venture-backed startups.
Experience identifying and working with channel and alliance partners to drive new business.
Data-driven mindset with proficiency in sales analytics and reporting tools.
Exceptional communication and negotiation skills.
Entrepreneurial spirit, passion for innovation and self-starter mentality.
What we offer:
A rare opportunity to lead and build a high-growth sales team in an exciting and high impact industry.
Competitive salary with performance-based commission and equity - because your success is our success.
A collaborative, fun, and dynamic work vibe - bring your energy, creativity, and enjoy the ride!
Flexible work arrangements, with the best of both worlds: remote work and at least two in-office days for team banter and brainstorming (and a free lunch!)
