Role Purpose

The Sales Consultant (Strategic Stock Sales) is responsible for driving sales by identifying opportunities and customers for the company’s surplus, legacy, and slow-moving product ranges. These include energy solutions, lighting products, industrial automation equipment, and EV-related stock. The role requires an entrepreneurial sales approach, strong industry networks, and the ability to create value-driven solutions for customers while maximising revenue recovery from non-core inventory.

Key Responsibilities

Sales & Business Development

• Drive sales of designated product ranges, ensuring stock is placed with suitable customers and markets.

• Proactively develop strategies to move surplus and legacy stock in a commercially viable manner.

• Identify new customers and distribution channels specifically suited for these product categories.

• Negotiate sales and close deals to achieve and exceed agreed sales and commission targets.

Customer Relationship Management

• Develop strong relationships with wholesalers, resellers, and industrial customers to place available stock.

• Understand client needs and tailor offers to ensure surplus stock is positioned as a value solution.

• Provide exceptional customer service to encourage repeat business and build trust in the company’s brand.

Collaboration & Support

• Liaise closely with procurement, warehouse, and product teams to understand available stock profiles.

• Collaborate with marketing to develop targeted campaigns and promotions to accelerate sales.

• Share market intelligence and customer insights with the wider sales team to support overall business strategy.

Administration & Reporting

• Maintain accurate sales records and activity reporting using CRM systems.

• Prepare weekly updates on pipeline, sales progress, and market feedback.

• Ensure that all transactions comply with company policies and financial controls.

Qualifications, Skills & Experience

Required:

• Matric / NQF4 equivalent.

• 3-5 years’ experience in sales within electrical, lighting, energy, or industrial sectors.

• Demonstrated success in meeting and exceeding sales targets.

• Strong negotiation and closing skills.

• Excellent communication and presentation abilities.

• Valid driver’s license and own reliable transport.

Beneficial:

• Existing network within wholesale, reseller, or industrial channels.

• Background in moving surplus/legacy stock portfolios.

• Knowledge of energy-efficient and emerging technologies in lighting, EV, and automation.

Competencies & Attributes

• Results-driven with a strong entrepreneurial spirit.

• Creative problem solver with ability to find market opportunities.

• Resilient and persistent in achieving sales outcomes.

• Strong commercial awareness and customer focus.

• Excellent relationship-building skills and negotiation ability.

• Ability to work independently while contributing to team success.