Location: Mt Kenya & Mombasa Region

We’re seeking motivated and experienced Regional Sales Lead to join our team. In this role you will be responsible for maximizing the sales potential, crafting data driven sales plans and justifying those to plans to the management prior to implementation. You will oversee securing our Kenyan fish market share by keeping Victory Farms competitive and innovative.

Roles & Responsibilities:

Your four (4) primary responsibilities will consist of:

1. Sales Targets – successfully deliver the set targets month over month by taking ownership and ensuring the same through the chain of ownership in the sales department. Sales should be delivered with the best margins as possible.
2. People Development – training the team to ensure we are building tomorrow’s leadership though a mix of internal and external trainings. Focus on internal growth opportunities for the team by capacity building. Culture development to ensure a conducive environment where people thrive.
3. Inventory Management – Implement tracking and ownership mechanisms along the value chain that promote low spoilage and variances. Develop a detailed carrot and stick program that’s well understood by the team.
4. Reporting and Implementation – Use of data to forecast market behavior relevant to our business (competitor movements, customer insights, pricing, etc.) Create market opportunities based on back casting and forecasting.

Regional sales Lead extended responsibilities include:

• Analyzing data from internal systems and external sources to identify opportunities to improve sales performance
• Identifying and contacting potential clients to determine their needs and assess their interest in the company’s products or services
• Managing a sales team, providing ongoing coaching and feedback to help them increase their performance
• Ensuring that company products or services are represented accurately in advertising and marketing materials
• Developing strategies to increase market share by identifying new opportunities in existing markets or developing new markets
• Developing and implementing a strategic plan to achieve specific goals such as increasing revenues or improving customer satisfaction
• Negotiating contracts and managing relationships with vendors, suppliers, partners and other external parties to ensure compliance with legal requirements
• Providing leadership, training, and motivation to the sales team to help them meet their goals.
• Organizing on ground marketing campaigns in the different regions to increase market awareness of the products
• Collaborating with the marketing department to promote visibility of the brand and products in the market.
• Communicating regularly with senior management about the status of projects and issues that could impact performance.

Skills and Qualifications

• Education: Bachelor’s degree in Business Administration, Marketing, Sales, Commerce, or a related discipline is required.
• Sales Experience: Minimum of 5+ years of proven experience in FMCG sales, demonstrating a strong track record of meeting and exceeding sales targets.
• Project Planning and Multitasking:Excellent organizational skills with the ability to plan, prioritize, and manage multiple projects and tasks simultaneously to meet deadlines without compromising quality.
• Negotiation Skills: Highly skilled in negotiation techniques to effectively advocate for the company’s interests, influence key decision-makers, and secure profitable agreements with clients and stakeholders.
• Relationship Management: Strong capability in building, nurturing, and sustaining long-term relationships with internal teams, customers, and other relevant stakeholders to support business growth and brand loyalty.
• Technical Skills: Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) for sales reporting, data analysis, and presentation.
• Values and Integrity: Exhibits high ethical standards, professional integrity, and accountability in all business dealings, fostering trust and credibility within the team and with external partners.

Benefit:

• Visibility into the world’s fastest growing aquaculture company.
• Ideal for a candidate looking to dive into a mission-oriented Organization.
• The team is committed to the candidate’s success and will provide coaching, mentorship, and unique exposure to people and experiences that come from the most successful leaders in the entrepreneurial community and the social sector.

About Victory Farms

Victory Farms (VF) was established on Lake Victoria in 2016 with both on-shore and off-shore facilities. The head office is in Nairobi, and its Farm site is in Homa Bay County, with distribution across Kenya. VF has since become one of the fastest growing companies in aquaculture globally. In its first eight months of operation, the Company became the largest aquaculture producer in Kenya. Victory Farms aims to become the leading tilapia farm in Africa over the next 5 years while maintaining the highest environmental and social standards; as the most sustainable tilapia farm in the world, adhering to global standards and best practices, and producing affordable, sustainable protein to feed millions of people across Africa. Today, it is the largest commercial aquaculture player in East Africa and operates one of largest hatcheries on the continent.

The Company is continuing to rapidly expand its vertically integrated model: production, processing, and sales & distribution, to keep pace with the rapid growth in demand for protein. To support this, Victory Farms employs world class technologies, people, and processes to build its model for sustainable protein production on the continent. VF strives for the highest standards in performance, execution, culture, and integrity.

VF’s growth trajectory provides enormous opportunity for excited professionals to uplift their careers and make an impact within a diverse operation. We recognize the utmost importance which contributions by individuals and teams have to the success of Victory Farms. We work to create a fantastic environment for our employees. An environment where employees have an opportunity to develop professionally and personally.

How to Apply

Please send your CV and cover letter expressing your interest and qualifications to recruit@victoryfarmskenya.com. Indicate the Job Title as the email subject – Regional Sales Lead – Mt Kenya/Mombasa Region