Job Title: Sales Manager

Position Type: Contract

Location: Nairobi, Kenya
Reports to: CEO

Company Overview:
Synnefa🌱 is an innovative ag-tech startup dedicated to transforming agriculture through smart, climate-resilient solutions. We provide end-to-end solutions that integrate solar driers, smart greenhouses, FarmShield IoT sensors, and FarmCloud record-keeping software to enhance farming efficiency, sustainability, and profitability. Our mission is to empower farmers with technology that simplifies farming and increases incomes.

At Synnefa🌱, our sales team plays a critical role in driving growth and building lasting relationships with farmers, partners, and enterprise clients. We leverage a combination of strategic selling, data-driven insights, and customer engagement to deliver solutions that increase yields, conserve resources, and empower farmers across Africa.

What sets us apart is not just our technology but our people and culture. We're looking for individuals who are passionate about storytelling, eager to learn, and driven by a sense of purpose. As a Sales Manager, you’ll lead revenue growth, manage key relationships, and guide the sales team to expand Synnefa’s impact—bringing our ag-tech solutions to over 1,000,000 farmers across Africa.

This is an exciting opportunity to work with a team that’s as passionate about innovation as it is about empowering communities. Join us in creating a sustainable and resilient future for agriculture.

Job Summary
The Sales Manager will work closely with the CEO and the sales to drive revenue growth, strengthen customer relationships, and expand Synnefa’s presence across Africa. This role involves leading Agricultural Consultants and Business Development interns, implementing effective sales processes, and ensuring pipeline and forecast accuracy. It’s an exciting opportunity for a seasoned sales professional to take on a leadership role in a fast-paced, mission-driven ag-tech company transforming African agriculture.

Key Responsibilities

• Achieve a monthly sales target of KES 5,000,000. This requires the installation of at least five solar dryers or greenhouses, each measuring 240 square meters, per month. These installations will be offered through our rent-to-own plan, designed to remove significant financial barriers for customers adopting our products and services.
  
• You will own the sales pipeline, ensuring forecast accuracy and pipeline hygiene. This includes leading weekly reviews, coaching the sales team to meet targets, and refining the CRM by removing unqualified leads.
  
• Supervise, coach, and manage Agricultural Consultants (field sellers) and Business Development Associates/Interns—set targets, run weekly 1:1s, conduct monthly performance reviews, ensure they are closing sales, and signing partnerships with enterprises that will bring in opportunities for revenue.
  
• Drive enterprise & partnership sales (corporates, aggregators, input suppliers, MFIs) that unlock material revenue.
  
• Coordinate closely with Finance and Accounts Lead on quotations, contracts, invoicing and collections to ensure timely cash collection.
  
• Build and enforce sales SOPs and handoffs to Customer Support, and produce weekly commercial dashboards for the CEO.
  
• Recruit, mentor, and expand the field sales and business development intern team, while also implementing processes and playbooks to improve conversion rates. Additionally, they will be required to use AI tools to develop learning and training content, develop the training content, train, and ensure they are up to speed.

Skills and Qualifications

Education: Bachelor’s degree in Business, Agribusiness, Marketing, Sales, Commerce, or a related field.

Experience: 3–6+ years of relevant experience with a proven track record in field and enterprise sales, including at least 1–2 years in a people management role.

Industry Background: Experience in Agritech, agriculture value chains, agri-inputs, banking, microfinance institutions (MFIs), or enterprise B2B sales to SMEs and agribusinesses.

Technical Skills:

• Strong proficiency in AI tools such as ChatGPT and NotebookLM

• Skilled in CRM reporting and dashboard management.

• Advanced Excel/Google Sheets capabilities for reporting and modeling.

• Basic experience in contract and quotation drafting.

• Proficient in Google Workspace tools.
  
  Additional Requirements:

• Comfortable with regular travel to farms and rural areas
  
• Valid Kenyan driver’s license preferred
• Fluent in English; Kiswahili highly desirable.
• Must be eligible to work in Kenya and able to operate effectively in field conditions.
  
  What we Offer
  A competitive monthly base salary in the range of KES 85,000 – 120,000, based on experience and performance.
  
  A commission structure rewarding both individual and team sales performance:
  1% commission on sales between KES 100,000 – 1,000,000.
  2% commission on the sales amount between KES 1,000,001 – 5,000,000.
  3% commission on the sales amount between KES 5,000,001 – 10,000,000.
  4% commission on the sales amount above KES 10,000,001.
  1% commission on total sales collected by Agricultural Consultants and Business Development Interns under supervision (eligibility subject to weekly pipeline reviews and at least 80% team target attainment).

Working Conditions: This is an on-site role with regular field operations. The Sales Manager will be based at Synnefa’s offices while frequently traveling to farms, cooperatives, partners, and enterprise clients to oversee sales activities, support the field team, and drive business growth.

Equal Employment Opportunity:

Synnefa🌱 is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strongly encourage individuals from underrepresented groups to apply, and we strive to make all employment decisions based on merit, potential, and company needs.

Disclaimer:

We want to give everyone a fair shot at joining us, so we encourage all applicants to use our synnefa.breezy.hr applicant tracking system-ATS to apply for any openings at Synnefa and avoid contacting Synnefa employees or management about the opening.

Any attempt to contact us or any Synnefa team member, especially management, through unofficial means, including whatsapp chats, direct emails, phone calls, or social media messages, will result in automatic disqualification from the application process.

We appreciate your understanding and cooperation in maintaining a fair and orderly recruitment process.

How to Apply: Interested candidates are invited to apply with their resume and a cover letter outlining their qualifications and experience at Synnefa’s job site, found at https://synnefa.breezy.hr