Senior Marketing Associate - PAYG Phones
Sun King
Marketing & Communications
Kenya
Posted on Dec 24, 2025
Job Location: Nairobi, Kenya
About the Job
The Senior Marketing Associate – Smartphones will drive marketing initiatives for the company’s smartphone portfolio. The role focuses on driving brand visibility, demand generation, and customer engagement while enabling sales channels with marketing tools, campaigns, and content. This role ensures the smartphone portfolio is effectively positioned in the market and resonates with target customers.
About the Job
The Senior Marketing Associate – Smartphones will drive marketing initiatives for the company’s smartphone portfolio. The role focuses on driving brand visibility, demand generation, and customer engagement while enabling sales channels with marketing tools, campaigns, and content. This role ensures the smartphone portfolio is effectively positioned in the market and resonates with target customers.
- Department
- Marketing & Creative
- Employment Type
- Permanent - Full Time
- Location
- Kenya
- Workplace type
- Hybrid
What you will be expected to do:
- Work closely with the Global PAYG Marketing Manager to translate the strategic PAYG plan into in-country strategic and executional plans.
- Develop and execute integrated marketing campaigns to drive awareness and sales of PayGo phones.
- Create compelling product messaging, digital content, promotional materials, and sales tools for field teams.
- Enable product launches, internal and customer-facing promotions, and market activations.
- Monitor market trends, customer behaviour, and activity from industry players to inform marketing strategies.
- Work closely with Sales, Product, Customer Care, Programs Optimization, and external partners to ensure marketing initiatives are aligned and impactful.
- Assess campaign performance and provide insights for continuous improvement.
You might be a strong candidate if you have:
- A Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5–8 years of experience in marketing, product marketing, or consumer electronics / telecom marketing.
- Experience in mobile phone retail marketing.
- Strong knowledge of customer-focused marketing and brand-building.
- Proficiency in campaign management tools, Excel, and PowerPoint.
- Experience with PayGo business models or consumer electronics (an advantage).
What Sun King offers
- A competitive base salary and an attractive commission structure.
- A comprehensive benefits package (e.g., health insurance, pension).
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry
- An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better professional through the Sun King Centre for Leadership.
- A supportive team environment and significant opportunities for career advancement.
About Sun King
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection.
Sun King has built a new kind of energy utility: distributed, green, customer-centric, and affordable. We bring clean, reliable, decentralized energy directly into people’s lives — from solar kits that provide first-time energy access to multi-kilowatt systems powering larger homes, schools, hospitals, farms, offices, and light manufacturing.
Already, 25 million homes and businesses rely on Sun King for electricity supply and the appliances and services it enables: lighting, televisions, fans, refrigeration, and smartphones.
Sun King combines energy generation, energy-efficient appliances, installation, and financing into one seamless offering. Think of it as a distributed utility, designed for wherever energy is needed and designed to scale with its users as incomes and energy needs grow.
Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ (PAYG) purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.14 a day via mobile money or cash.
Sun King combines energy generation, energy-efficient appliances, installation, and financing into one seamless offering. Think of it as a distributed utility, designed for wherever energy is needed and designed to scale with its users as incomes and energy needs grow.
Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ (PAYG) purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.14 a day via mobile money or cash.
Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright.
Sun King collects payments digitally through mobile money systems and its 35,000 field agents — over 1 million payments each day. To date, Sun King has extended more than $1.4 billion in PAYG loans to customers.
Sun King began by powering homes and businesses with solar systems delivered through PAYG financing. Now, we’re using the same model to make smartphones and clean cooking equipment affordable: helping households connect to the digital economy and transition from wood-based fuels to modern, sustainable alternatives.
Sun King employs 3,500 full-time staff in 14 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families. Sun King is committed to gender diversity in the workplace. Women represent 42% of Sun King’s workforce.
Sun King collects payments digitally through mobile money systems and its 35,000 field agents — over 1 million payments each day. To date, Sun King has extended more than $1.4 billion in PAYG loans to customers.
Sun King began by powering homes and businesses with solar systems delivered through PAYG financing. Now, we’re using the same model to make smartphones and clean cooking equipment affordable: helping households connect to the digital economy and transition from wood-based fuels to modern, sustainable alternatives.
Sun King employs 3,500 full-time staff in 14 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families. Sun King is committed to gender diversity in the workplace. Women represent 42% of Sun King’s workforce.
