Country Business Manager - Solar Inverter (Nigeria)
Sun King
Sales & Business Development
Nigeria
Posted on Dec 24, 2025
Location: Lagos, Nigeria
About the role:
The Country Business Manager - Solar Inverter will oversee the end-to-end sales, distribution, and profitability of Sun King’s Solar Inverter series on the PAYG model across Nigeria. This role will take ownership of both B2B and B2C sales initiatives, expand our distribution footprint, manage a high-performing sales team, and unite with Marketing to grow e-commerce adoption. This role holds full sales and revenue duty for the inverter channel and requires a strategic initiative with deep experience in scaling sales networks in the renewable energy or consumer finance space.
The Country Business Manager - Solar Inverter will oversee the end-to-end sales, distribution, and profitability of Sun King’s Solar Inverter series on the PAYG model across Nigeria. This role will take ownership of both B2B and B2C sales initiatives, expand our distribution footprint, manage a high-performing sales team, and unite with Marketing to grow e-commerce adoption. This role holds full sales and revenue duty for the inverter channel and requires a strategic initiative with deep experience in scaling sales networks in the renewable energy or consumer finance space.
- Department
- EasyBuy Direct Sales
- Employment Type
- Permanent - Full Time
- Location
- Nigeria
- Workplace type
- Onsite
- Reporting To
- Vp, PayGo (West & Central Africa)
What you would be expected to do
1. Strategic Leadership & Business Planning
- Design and execute the national Solar Inverter (PayGo) channel strategy to achieve revenue, market share, and expansion goals.
- Own the P&L for the inverter channel and be accountable for quarterly and annual operating plans.
- Develop and implement Go-To-Market strategies in alignment with EasyBuy Management to capture market potential.
- Review market trends, competitor activity, and customer insights to refine strategy.
2. Sales Team & Channel Management
- Recruit, coach, and manage a high-performing national sales team focused on inverter sales.
- Drive region and area productivity through clear target-setting, performance tracking, and incentive programs.
- Expand Sun King’s agent network—increasing the percentage of Energy Officers selling inverter products.
- Establish and manage relationships with key B2B partners: HORECAs, MFIs, SMEs, retail chains, and institutional clients.
- Oversee territory alignment, resource deployment, and opportunity management for optimal market coverage.
3. Distribution Expansion & Route-to-Market
- Drive the rapid and sustainable expansion of the PAYGO inverter distribution network across all Nigerian states.
- Develop and implement RTM strategies including direct home visits, activations at schools, churches, malls, supermarkets, and corporate events.
- Ensure effective brand presence through shop-in-shop displays, trade fairs.
4. Sales Operations & Performance Management
- Implement rigorous sales tracking, forecasting, and reporting using CRM and data analytics tools.
- Ensure inventory availability by collaborating with Supply Chain on demand planning and logistics.
- Monitor and improve collection performance in partnership with Finance and Credit Risk teams.
- Drive daily, weekly, and monthly sales rhythms to achieve targets.
5. Customer Experience & After-Sales Service
- Collaborate with the After-Sales team to ensure efficient handling of warranty claims and post-sale support.
- Ensure a customer-centric culture within the sales team and agent network.
You might be a strong candidate if you have
- Bachelor’s degree or Higher National Diploma in Business, Sales, Marketing, or a related field;
- 8+ years of sales and channel management experience, with at least 4 years in a management role.
- Proven experience in Pay-As-You-Go (PAYG), solar energy, inverter sales, consumer finance, or related sectors.
- Demonstrated success in building and managing large agent networks and B2B partnerships.
- Strong P&L management experience with a track record of driving profitability in competitive markets.
- Excellent data-interpretation skills, with proficiency in CRM tools, Excel, and sales performance dashboards.
- Deep understanding of the Nigerian energy market and experience working across multiple regions.
- Exceptional leadership, communication, and relationship-building skills.
- Ability to travel extensively (up to 70%) within Nigeria.
What Sun King offers
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry
- An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.
About Sun King
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection.
Sun King has built a new kind of energy utility: distributed, green, customer-centric, and affordable. We bring clean, reliable, decentralized energy directly into people’s lives — from solar kits that provide first-time energy access to multi-kilowatt systems powering larger homes, schools, hospitals, farms, offices, and light manufacturing.
Already, 25 million homes and businesses rely on Sun King for electricity supply and the appliances and services it enables: lighting, televisions, fans, refrigeration, and smartphones.
Sun King combines energy generation, energy-efficient appliances, installation, and financing into one seamless offering. Think of it as a distributed utility, designed for wherever energy is needed and designed to scale with its users as incomes and energy needs grow.
Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ (PAYG) purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.14 a day via mobile money or cash.
Sun King combines energy generation, energy-efficient appliances, installation, and financing into one seamless offering. Think of it as a distributed utility, designed for wherever energy is needed and designed to scale with its users as incomes and energy needs grow.
Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ (PAYG) purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.14 a day via mobile money or cash.
Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright.
Sun King collects payments digitally through mobile money systems and its 35,000 field agents — over 1 million payments each day. To date, Sun King has extended more than $1.4 billion in PAYG loans to customers.
Sun King began by powering homes and businesses with solar systems delivered through PAYG financing. Now, we’re using the same model to make smartphones and clean cooking equipment affordable: helping households connect to the digital economy and transition from wood-based fuels to modern, sustainable alternatives.
Sun King employs 3,500 full-time staff in 14 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families. Sun King is committed to gender diversity in the workplace. Women represent 42% of Sun King’s workforce.
Sun King collects payments digitally through mobile money systems and its 35,000 field agents — over 1 million payments each day. To date, Sun King has extended more than $1.4 billion in PAYG loans to customers.
Sun King began by powering homes and businesses with solar systems delivered through PAYG financing. Now, we’re using the same model to make smartphones and clean cooking equipment affordable: helping households connect to the digital economy and transition from wood-based fuels to modern, sustainable alternatives.
Sun King employs 3,500 full-time staff in 14 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families. Sun King is committed to gender diversity in the workplace. Women represent 42% of Sun King’s workforce.
