Country Business Manager - PayGo Phone (Nigeria)
Sun King
Sales & Business Development
Nigeria
Posted on Dec 23, 2025
Location: Lagos, Nigeria
About the role:
The Country Business Manager - PayGo Phone will be accountable for the end-to-end strategy, execution, and profitability of Sun King’s B2C PayGo Phone business across Nigeria. This role will guide the paygo phone channel team and in extension have access to a nationwide network of 10,000+ sales agents, driving direct-to-consumer sales, agent productivity, and revenue growth. The Manager will be accountable for the growth of sales and revenue for the PayGo Phone channel while ensuring alignment with Sun King’s overall business goal.
The Country Business Manager - PayGo Phone will be accountable for the end-to-end strategy, execution, and profitability of Sun King’s B2C PayGo Phone business across Nigeria. This role will guide the paygo phone channel team and in extension have access to a nationwide network of 10,000+ sales agents, driving direct-to-consumer sales, agent productivity, and revenue growth. The Manager will be accountable for the growth of sales and revenue for the PayGo Phone channel while ensuring alignment with Sun King’s overall business goal.
- Department
- EasyBuy Direct Sales
- Employment Type
- Fixed Term - Full Time
- Location
- Nigeria
- Workplace type
- Onsite
- Reporting To
- Vp, PayGo (West & Central Africa)
What you would be expected to do
1. Strategy & Leadership
- Design and execute the national B2C PayGo Phone strategy, setting clear targets for revenue, profitability, and market penetration.
- Lead, mentor, and manage the PayGo Phone team to deliver on strategic performance KPIs.
- Ensure agent recruitment, engagement, and retention to build and maintain a high-performing network of over 10,000 productive sales agents nationwide.
2. Agent Network Growth & Management
- Through the team, drive recruitment and onboarding of PayGo Phone sales agents, ensuring a widespread and capable field team.
- Develop and implement programs to increase the percentage of Sun King agents actively selling PayGo phones.
- Build strong relationships with top-performing agents and agent groups to foster loyalty and drive productivity.
2. Sales Performance & Revenue Growth
- Own end-to-end sales performance, from agent recruitment to customer acquisition and repayment collection.
- Implement systems to monitor agent productivity, sales velocity, and channel contribution to overall country revenue.
- Collaborate with Finance and Credit teams to optimize pricing, credit terms, and collections strategies.
3. Channel Profitability & Operational Excellence
- Ensure the profitability of the PayGo Phone channel through effective cost management, pricing strategy, and inventory control.
- Use data-driven insights to identify trends, risks, and opportunities—translating them into actionable plans.
- Oversee inventory forecasting, supply chain coordination, and logistics to ensure product availability across all agent touchpoints.
- Ensure compliance with brand standards, sales processes, and financial controls across the agent network.
5. Reporting & Stakeholder Engagement
- Prepare and present regular performance reports to senior management on channel health, revenue, agent activity, and strategic milestones.
- Work closely with Marketing, Product, and Technology teams to enhance tools, training, and support for agents.
- Represent the PayGo Phone business in cross-functional and regional forums.
You might be a strong candidate if you have
- Bachelor’s degree in Business Administration, Sales, Marketing, Finance, or a related field
- 8+ years of experience in sales, distribution, or channel management, with at least 4 years in a senior management role overseeing large field teams or agent networks.
- Proven experience in Pay-As-You-Go, microfinance, telecom, FMCG, or similar high-volume, low-margin sales environments.
- Good background in B2C sales through decentralized agent networks.
- Demonstrated success in designing and executing national sales strategies with clear revenue and profitability outcomes.
- Deep understanding of credit management, collections, and rural/urban sales dynamics in Nigeria.
- Excellent analytical skills and proficiency with Excel, CRM tools, and sales performance dashboards.
- Exceptional leadership, communication, and interpersonal skills.
- Ability to travel extensively (up to 70%) within Nigeria.
What Sun King offers
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry
- An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.
About Sun King
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection. Sun King has connected more than 20 million homes to solar power across Africa and Asia, adding over 200,000 homes each month.
Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.11 a day via mobile money or cash.
Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright. To date, our Sun King solar products have saved customers more than $4 billion cumulatively.
Sun King collects payments digitally through mobile money systems and its 28,000 field agents — over 650,000 payments each day. Embedded electronics inside each Sun King device regulate usage based on payments, similar to the operation of a pre-paid mobile or electricity meter.
Sun King collects payments digitally through mobile money systems and its 28,000 field agents — over 650,000 payments each day. Embedded electronics inside each Sun King device regulate usage based on payments, similar to the operation of a pre-paid mobile or electricity meter.
From cost-effective solar systems that provide home lighting and phone charging to robust solar inverters that can power high-energy appliances such as laptops, computers, refrigerators, and more, effectively acting as a full stand-in for grid power, Sun King’s products cater to a wide range of income segments and energy needs. Leveraging its proven distribution network and brand, Sun King is expanding its range of products and services to encompass clean cooking, electric mobility, entertainment, and more, aiming to address the needs of our underserved customers.
Sun King employs 2,800 full-time staff in 12 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families.
Sun King is committed to gender diversity in the workplace. Women represent 44% of Sun King’s workforce.
