Senior Marketing Associate - PAYG Phones (Lagos, Nigeria)
Sun King
Marketing & Communications
Nigeria
Posted on Dec 14, 2025
Job Location: Lagos, Nigeria
About the role:
The Senior Marketing Associate – PAYG Phones will lead marketing initiatives for the company’s smartphone portfolio. The role focuses on driving brand visibility, demand generation, and customer engagement while supporting sales channels with marketing tools, campaigns, and content. This individual ensures the smartphone portfolio is effectively positioned in the market and resonates with target customers.
- Department
- Marketing & Creative
- Employment Type
- Permanent - Full Time
- Location
- Nigeria
- Workplace type
- Hybrid
What you would be expected to do
- Work closely with the Global PAYG Marketing Manager to translate the strategic PAYG plan into in-country strategic and executional plans.
- Develop and execute integrated marketing campaigns to drive awareness and sales of PayG phones.
- Create compelling product messaging, digital content, promotional materials, and sales tools for field teams.
- Support product launches, internal and customer-facing promotions, and market activations.
- Monitor market trends, customer behavior, and competitor activity to inform marketing strategies.
- Collaborate with Sales, Product, Customer care, Programs Optimization, and external partners to ensure marketing initiatives are aligned and impactful.
- Analyze campaign performance and provide insights for continuous improvement.
You might be a strong candidate if you have
- Bachelor’s degree or Higher National Diploma in Marketing, Business, Communications, or related field.
- Minimum 4 years experience in marketing, product marketing, or consumer electronics/telecom marketing.
- Mobile phone retail marketing experience is an added advantage.
- Strong understanding of customer-focused marketing and brand-building.
- Proficiency in campaign management, Excel, and PowerPoint.
- Experience with PayGo models or consumer electronics is an advantage.
What Sun King Offers
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
- An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.
About Sun King
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection. Sun King has connected more than 20 million homes to solar power across Africa and Asia, adding over 200,000 homes each month.
Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.11 a day via mobile money or cash.
Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright. To date, our Sun King solar products have saved customers more than $4 billion cumulatively.
Sun King collects payments digitally through mobile money systems and its 28,000 field agents — over 650,000 payments each day. Embedded electronics inside each Sun King device regulate usage based on payments, similar to the operation of a pre-paid mobile or electricity meter.
Sun King collects payments digitally through mobile money systems and its 28,000 field agents — over 650,000 payments each day. Embedded electronics inside each Sun King device regulate usage based on payments, similar to the operation of a pre-paid mobile or electricity meter.
From cost-effective solar systems that provide home lighting and phone charging to robust solar inverters that can power high-energy appliances such as laptops, computers, refrigerators, and more, effectively acting as a full stand-in for grid power, Sun King’s products cater to a wide range of income segments and energy needs. Leveraging its proven distribution network and brand, Sun King is expanding its range of products and services to encompass clean cooking, electric mobility, entertainment, and more, aiming to address the needs of our underserved customers.
Sun King employs 2,800 full-time staff in 12 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families.
Sun King is committed to gender diversity in the workplace. Women represent 44% of Sun King’s workforce.
