Trade Marketing Associate
Sun King
Marketing & Communications
Madagascar
Posted on Sep 2, 2025
Location: Antananarivo, Madagascar
About the role:
The Trade Marketing Associate will assist Sun King’s brand presence in Madagascar by planning and executing trade marketing campaigns, visibility initiatives, and store branding. The role works closely with sales, procurement, and agencies to ensure timely execution, cost efficiency, and alignment with brand strategies, while providing market insights to drive growth and customer engagement.
About the role:
The Trade Marketing Associate will assist Sun King’s brand presence in Madagascar by planning and executing trade marketing campaigns, visibility initiatives, and store branding. The role works closely with sales, procurement, and agencies to ensure timely execution, cost efficiency, and alignment with brand strategies, while providing market insights to drive growth and customer engagement.
- Department
- Marketing & Creative
- Employment Type
- Permanent - Full Time
- Location
- Madagascar
- Workplace type
- Onsite
- Reporting To
- Country Marketing Lead- Mozambique
What you would be expected to do:
Trade Assistance.
- Work closely with the sales team to align trade marketing activities/campaigns.
- Take the steering role in the activity planning process, clarifying trade activity goals, activities, and schedules.
- Provide market, in-trade, and industry insights into the brand processes.
- Ensure synchronization of the trade activities with the overall brand plan.
- Planning and execution for new product and service launches.
- Conduct regular trade visits for research and to assess activations and launches in key markets.
- Pre & post-marketing campaign evaluation through estimated ROI and market feedback as well as market data readings when applicable.
- Assess success & prepare closing reports for all campaigns and launches.
- Track monthly industry activities & generate monthly industry reports.
Trade visibility.
- Work closely with the procurement team to requisition for branding materials, POSM, merchandise, and other resources required for visibility drives across the country.
- Management of all local council requirements related to visibility.
- Carry out audits as per market itineraries to evaluate the execution of trade visibility as per required standards.
- Manage appointed agencies & train them on visibility guidelines and a picture of success.
- Take the steering role in the development & deployment of all marketing materials.
- Furnish the input needed for budgeting for visibility and any other BTL materials.
Sun King store branding.
- Ensure store location is at a vantage point and within Sun King standards.
- Supervise and coordinate with suppliers to ensure timely execution of store branding as per signed-off artwork, and set standards and Turnaround timelines.
- Carry out regular checks to ensure all Sun King stores are neat, maintained well and do not have clutter.
Agency management.
- Develop and manage close relationships with agencies and suppliers.
- Drive cost productivity in procurement.
- Manage agencies in the implementation, execution and evaluation of marketing campaigns.
- Work closely with finance to show activity cost forecasts for proper financial planning and efficient achievements.
You might be a strong candidate if you:
- Hold a bachelor's degree in Marketing, Sales, Business Administration or a related field from a recognized institution.
- Possess at least 3 years of experience in trade marketing, preferably within the FMCG, retail, or consumer goods sectors.
- Have a strong comprehension of trade marketing, sales strategies, consumer behaviour and Are experienced in developing and executing trade marketing plans and campaigns
- Demonstrate excellent people relations and communication skills, with strong negotiation, influencing, and presentation abilities.
- Have willingness to travel as required to meet with clients, visit retail locations, and attend industry events.
- Are proficient in evaluating market trends, sales data, and activities, can interpret data and generate insights to improve marketing strategies.
- Have the ability to communicate with fluency in both written and spoken English.
What we offer (in addition to compensation and statutory benefits):
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry
- An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Centre for Leadership.
We place great importance on sustaining a diverse, inclusive work environment.
We believe that innovation and understanding comes from diversity on every spectrum. We work to make sure every Sun King team member knows that they belong, knowing that sustaining an inclusive workplace requires conscious effort and is a continuous journey, not an end-state.
Sun King recruits, employs, trains, compensates and promotes people based on their experience, skills, effort, and results. We explicitly prohibit discrimination on the basis of race, religion, caste, national origin, colour, gender, marital status, family structure, sexual orientation, HIV/AIDS status, or disability.
About Sun King
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection. Sun King has connected more than 20 million homes to solar power across Africa and Asia, adding over 200,000 homes each month.
Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.11 a day via mobile money or cash.
Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright. To date, our Sun King solar products have saved customers more than $4 billion cumulatively.
Sun King collects payments digitally through mobile money systems and its 28,000 field agents — over 650,000 payments each day. Embedded electronics inside each Sun King device regulate usage based on payments, similar to the operation of a pre-paid mobile or electricity meter.
Sun King collects payments digitally through mobile money systems and its 28,000 field agents — over 650,000 payments each day. Embedded electronics inside each Sun King device regulate usage based on payments, similar to the operation of a pre-paid mobile or electricity meter.
From cost-effective solar systems that provide home lighting and phone charging to robust solar inverters that can power high-energy appliances such as laptops, computers, refrigerators, and more, effectively acting as a full stand-in for grid power, Sun King’s products cater to a wide range of income segments and energy needs. Leveraging its proven distribution network and brand, Sun King is expanding its range of products and services to encompass clean cooking, electric mobility, entertainment, and more, aiming to address the needs of our underserved customers.
Sun King employs 2,800 full-time staff in 12 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families.
Sun King is committed to gender diversity in the workplace. Women represent 44% of Sun King’s workforce.
