Trade Marketing Associate - Malawi
Sun King
Marketing & Communications
Malawi
Posted on Jul 17, 2025
Job location:
Lilongwe, Malawi
About the role:
We’re looking for a passionate and field-oriented Trade Marketing Associate to support the implementation of trade marketing initiatives across Sun King Malawi’s sales network. Reporting to the Senior Associate - Brand Activation, this role will focus on executing visibility and activation activities, strengthening sales agent engagement, and enhancing our brand presence at retail level. You’ll work closely with Field Sales Executives, shop teams, and agents to deliver localized, high-impact campaigns and support sales momentum on the ground.
Lilongwe, Malawi
About the role:
We’re looking for a passionate and field-oriented Trade Marketing Associate to support the implementation of trade marketing initiatives across Sun King Malawi’s sales network. Reporting to the Senior Associate - Brand Activation, this role will focus on executing visibility and activation activities, strengthening sales agent engagement, and enhancing our brand presence at retail level. You’ll work closely with Field Sales Executives, shop teams, and agents to deliver localized, high-impact campaigns and support sales momentum on the ground.
- Department
- Marketing & Creative
- Employment Type
- Permanent - Full Time
- Location
- Malawi
- Workplace type
- Hybrid
What you will be expected to do
Trade & Retail Support
- Assist in designing and implementing retail marketing activities, campaigns, and activations in collaboration with Business Managers and Sales teams.
- Support planning and execution of new shop openings, soft launches, and in-store branding.
- Conduct regular market visits to assess visibility, customer experience, and campaign effectiveness.
Sales Agent Engagement & Motivation
- Build strong working relationships with Field Sales Executives/Agents to support their day-to-day visibility and marketing needs.
- Plan and implement activities that motivate, recognize, or reward sales agents in key markets.
- Gather feedback from agents on customer perceptions, product Perception, messaging, and sales support tools.
- Ensure agents are always branded and supported timely with required merchandise
Visibility & Branding Execution
- Coordinate branding deployments and ensure consistent visibility across shops, partner outlets, and touchpoints.
- Work with suppliers and vendors to manage production and delivery of POS materials, signage, and merchandise.
- Perform periodic audits of Sun King sales locations to maintain branding quality standards.
Campaign Activation
- Assist in organizing community activations, van activations, market storming, and local promotional events.
- Support field logistics, set-up, and on-ground coordination for each activation campaign.
- Track performance of activations and compile visual and written reports.
Agency & Supplier Coordination
- Collaborate with procurement and creative team to produce marketing collateral and BTL materials.
- Manage relationships with activation agencies and ensure activities are executed per brand guidelines.
Reporting & Analysis
- Prepare weekly activity plans and reports with field photos, insights, and results.
- Analyze agent and campaign performance data, draw insights, and suggest action points.
- Track competitor activities and prepare market intel reports.
You might be a strong candidate if you have/are
- Diploma or Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- 1–2 years’ experience in trade marketing, field marketing, or retail activations; preferably in FMCG, Telecom, or Solar/Renewable Energy sectors.
- Strong interpersonal skills and ability to build rapport with field teams and sales agents.
- Demonstrated ability to work under pressure, manage multiple priorities, and meet strict deadlines.
- Data-driven with strong skills in analysis, reporting, and use of tools like Google Sheets, and project management tools.
- Fluent in English and Chichewa with excellent verbal and written communication.
- Willingness to travel frequently across Malawi (up to 60% of the time).
- Proactive, detail-oriented, and solutions-driven mindset.
What Sun King offers
- A chance to build your career in a purpose-led, fast-growing company impacting lives with clean energy.
- Hands-on exposure to brand building, field marketing, and grassroots activation.
- Supportive and inclusive team culture, with real ownership and learning opportunities.
- Travel opportunities and field experience across Malawi’s diverse regions and markets.
About Sun King
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection. Sun King has connected more than 20 million homes to solar power across Africa and Asia, adding over 200,000 homes each month.
Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.11 a day via mobile money or cash.
Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright. To date, our Sun King solar products have saved customers more than $4 billion cumulatively.
Sun King collects payments digitally through mobile money systems and its 28,000 field agents — over 650,000 payments each day. Embedded electronics inside each Sun King device regulate usage based on payments, similar to the operation of a pre-paid mobile or electricity meter.
Sun King collects payments digitally through mobile money systems and its 28,000 field agents — over 650,000 payments each day. Embedded electronics inside each Sun King device regulate usage based on payments, similar to the operation of a pre-paid mobile or electricity meter.
From cost-effective solar systems that provide home lighting and phone charging to robust solar inverters that can power high-energy appliances such as laptops, computers, refrigerators, and more, effectively acting as a full stand-in for grid power, Sun King’s products cater to a wide range of income segments and energy needs. Leveraging its proven distribution network and brand, Sun King is expanding its range of products and services to encompass clean cooking, electric mobility, entertainment, and more, aiming to address the needs of our underserved customers.
Sun King employs 2,800 full-time staff in 12 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families.
Sun King is committed to gender diversity in the workplace. Women represent 44% of Sun King’s workforce.
