Trade Marketing Associate
Sun King
Marketing & Communications
Tanzania
Posted on Jun 30, 2025
Location: Arusha
About the role:
We’re looking for a passionate and field-oriented Trade Marketing Associate to drive the implementation of trade marketing initiatives across Sun King Tanzania’s sales network. Reporting to the Senior Marketing Lead, this role will focus on executing visibility and activation activities, strengthening sales agent engagement, and enhancing our brand presence at the retail level. You’ll work closely with Field Sales Executives, shop teams, and agents to deliver localised, high-impact campaigns and maintain sales momentum on the ground.
About the role:
We’re looking for a passionate and field-oriented Trade Marketing Associate to drive the implementation of trade marketing initiatives across Sun King Tanzania’s sales network. Reporting to the Senior Marketing Lead, this role will focus on executing visibility and activation activities, strengthening sales agent engagement, and enhancing our brand presence at the retail level. You’ll work closely with Field Sales Executives, shop teams, and agents to deliver localised, high-impact campaigns and maintain sales momentum on the ground.
- Department
- Marketing & Creative
- Employment Type
- Permanent - Full Time
- Location
- Tanzania
- Workplace type
- Onsite
- Reporting To
- Senior Marketing Lead - Tanzania
What you would be expected to do
Trade & Retail Engagement
- Assist in designing and implementing retail marketing activities, campaigns, and activations in partnership with Business Managers and Sales teams.
- Coordinate planning and execution of new shop openings, soft launches, and in-store branding.
- Conduct regular market visits to assess visibility, customer experience, and campaign effectiveness.
Sales Agent Engagement & Motivation
- Build strong working relationships with Field Sales Executives/Agents to address their day-to-day visibility and marketing needs.
- Plan and implement activities that motivate, recognise, or reward sales agents in key markets within the region.
- Gather feedback from agents on customer perceptions, product perception, messaging, and sales enablement tools.
- Ensure agents are always branded and equipped in a timely fashion with required merchandise.
Visibility & Branding Execution
- Coordinate branding deployments and ensure consistent visibility across shops, partner outlets, and touchpoints.
- Ensure timely delivery of POS materials, signage, and merchandise to the field.
- Perform periodic audits of Sun King sales locations to maintain branding quality standards.
Campaign Activation
- Assist in organising community activations, van activations, market storming, and local promotional events.
- Manage field logistics, set-up, and on-ground coordination for each activation campaign.
- Track performance of activations and compile visual and written reports on ROI and overall learnings, and impact.
Agency & Supplier Coordination
- Manage relationships with activation agencies on the ground and ensure activities are executed per brand guidelines.
Reporting & Insight Generation
- Prepare weekly activity plans and reports with field photos, insights, and results.
- Interpret agent and campaign performance data, extract insights, and suggest action points.
- Track market dynamics and prepare intel reports on industry trends.
You might be a strong candidate if you have/are
- A Diploma or Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- At least 3 years of experience in trade marketing, field marketing, or retail activations, preferably in FMCG, Telecom, or Solar/Renewable Energy sectors.
- Strong people skills and effective communication in both English and Kiswahili, with the ability to build positive working relationships with field teams and agents.
- The ability to manage multiple priorities under pressure, with strong organisational skills and attention to detail.
- Comfortable working with data and digital tools, including performance tracking, reporting, Google Sheets, and project management platforms.
What Sun King offers
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
- An open-minded, partnership culture made up of talented colleagues who are passionate by the need of innovation towards profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better mentor, manager, and professional through the Sun Center for Leadership.
We place great importance on sustaining a diverse, inclusive work environment.
We believe that innovation and understanding comes from diversity on every spectrum. We work to make sure every Sun King team member knows that they belong, knowing that sustaining an inclusive workplace requires conscious effort and is a continuous journey, not an end-state.
Sun King recruits, employs, trains, compensates and promotes people based on their experience, skills, effort, and results. We explicitly prohibit discrimination on the basis of race, religion, caste, national origin, color, gender, marital status, family structure, sexual orientation, HIV/AIDS status, or disability.
We believe that innovation and understanding comes from diversity on every spectrum. We work to make sure every Sun King team member knows that they belong, knowing that sustaining an inclusive workplace requires conscious effort and is a continuous journey, not an end-state.
Sun King recruits, employs, trains, compensates and promotes people based on their experience, skills, effort, and results. We explicitly prohibit discrimination on the basis of race, religion, caste, national origin, color, gender, marital status, family structure, sexual orientation, HIV/AIDS status, or disability.
About Sun King
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection. Sun King has connected more than 20 million homes to solar power across Africa and Asia, adding over 200,000 homes each month.
Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.11 a day via mobile money or cash.
Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright. To date, our Sun King solar products have saved customers more than $4 billion cumulatively.
Sun King collects payments digitally through mobile money systems and its 28,000 field agents — over 650,000 payments each day. Embedded electronics inside each Sun King device regulate usage based on payments, similar to the operation of a pre-paid mobile or electricity meter.
Sun King collects payments digitally through mobile money systems and its 28,000 field agents — over 650,000 payments each day. Embedded electronics inside each Sun King device regulate usage based on payments, similar to the operation of a pre-paid mobile or electricity meter.
From cost-effective solar systems that provide home lighting and phone charging to robust solar inverters that can power high-energy appliances such as laptops, computers, refrigerators, and more, effectively acting as a full stand-in for grid power, Sun King’s products cater to a wide range of income segments and energy needs. Leveraging its proven distribution network and brand, Sun King is expanding its range of products and services to encompass clean cooking, electric mobility, entertainment, and more, aiming to address the needs of our underserved customers.
Sun King employs 2,800 full-time staff in 12 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families.
Sun King is committed to gender diversity in the workplace. Women represent 44% of Sun King’s workforce.
