Area Sales Executive, Retail - South South (Nigeria)
Sun King
Sales & Business Development
Nigeria
Posted on Jun 30, 2025
Job Location: Calabar, Cross River State
Area of Coverage: Akwa Ibom, Rivers, Bayelsa, Cross River
About the role:
We are seeking a driven and experienced Area Sales Executive (ASE) to lead B2B solar sales in the assigned territory. The ASE will be responsible for identifying and closing solar project opportunities with commercial, industrial, and institutional clients. This role requires deep market understanding, strong consultative selling skills, and the ability to manage long sales cycles for high-value projects.
Area of Coverage: Akwa Ibom, Rivers, Bayelsa, Cross River
About the role:
We are seeking a driven and experienced Area Sales Executive (ASE) to lead B2B solar sales in the assigned territory. The ASE will be responsible for identifying and closing solar project opportunities with commercial, industrial, and institutional clients. This role requires deep market understanding, strong consultative selling skills, and the ability to manage long sales cycles for high-value projects.
- Department
- Partnerships Sales
- Employment Type
- Permanent - Full Time
- Location
- Nigeria
- Workplace type
- Onsite
- Reporting To
- Retail Manager West and Centra Africa
What you would be expected to do
Sales & Business Development
- Achieve monthly, quarterly, and annual sales targets within the assigned area.
- Generate leads through field visits, referrals, and local marketing activities.
- Develop and execute regional sales plans in alignment with company goals.
- Manage the full sales cycle from sales generation to negotiation and closure.
- Build and maintain strong, long-term relationships with retail partners and retailers. clients.
- Follow up on proposals, pricing discussions, and contracts (Government etc) to ensure smooth handover to project teams.
Channel & Dealer Management
- Recruit, train, and manage channel partners, dealers, and distributors.
- Provide ongoing support, product training, and incentives to dealers to drive sales.
- Monitor channel performance and ensure timely order processing and delivery.
Strategic Market Development
- Map the assigned territory for high-potential B2B solar prospects.
- Participate in local events, expos, or trade shows relevant to the renewable energy sector.
Customer Engagement
- Handle customer queries and assist in after-sales service coordination.
Market Intelligence
- Stay updated on industry, market trends, and government policies in the solar sector.
- Provide regular feedback to the management to refine sales strategies.
Reporting & CRM
- Maintain accurate sales records, client database, and pipeline tracking using CRM tools.
- Provide regular updates on performance, forecasts, and market feedback to the Regional Manager.
- Maintain accurate records of sales activities, client interactions, and pipeline status in CRM tools.
- Submit daily/weekly/monthly sales reports, trade visits and monthly itinerary to the reporting manager.
You might be a strong candidate if you
- Bachelor’s degree or its equivalent in Business, Engineering, Marketing, or a related field.
- 2–4 years of experience in B2B or B2C field sales; experience in the solar/renewables/electrical industry is preferred.
- Excellent communication, negotiation, and presentation skills.
- Experience with high-value consultative selling and long sales cycles.
- Willingness to travel extensively within the assigned area.
- Good knowledge of solar product specifications and performance is an added advantage.
- Familiarity with government solar policies, net metering, subsidies, and regulatory landscape.
- Proficiency in MS Office (Excel, PowerPoint).
- Experience working with channel/distributor networks.
What Sun King Offers
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry
- An open-minded, collaborative culture with enthusiastic colleagues driven by the challenge of innovation and making a profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun King Center for Leadership.
About Sun King
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection. Sun King has connected more than 20 million homes to solar power across Africa and Asia, adding over 200,000 homes each month.
Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.11 a day via mobile money or cash.
Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright. To date, our Sun King solar products have saved customers more than $4 billion cumulatively.
Sun King collects payments digitally through mobile money systems and its 28,000 field agents — over 650,000 payments each day. Embedded electronics inside each Sun King device regulate usage based on payments, similar to the operation of a pre-paid mobile or electricity meter.
Sun King collects payments digitally through mobile money systems and its 28,000 field agents — over 650,000 payments each day. Embedded electronics inside each Sun King device regulate usage based on payments, similar to the operation of a pre-paid mobile or electricity meter.
From cost-effective solar systems that provide home lighting and phone charging to robust solar inverters that can power high-energy appliances such as laptops, computers, refrigerators, and more, effectively acting as a full stand-in for grid power, Sun King’s products cater to a wide range of income segments and energy needs. Leveraging its proven distribution network and brand, Sun King is expanding its range of products and services to encompass clean cooking, electric mobility, entertainment, and more, aiming to address the needs of our underserved customers.
Sun King employs 2,800 full-time staff in 12 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families.
Sun King is committed to gender diversity in the workplace. Women represent 44% of Sun King’s workforce.
