Associate Brand Manager- Solar Inverter Business
Sun King
Marketing & Communications
Kenya
Posted on Apr 5, 2025
Job Location: Nairobi, Kenya
About the role:
The Associate Brand Manager - Solar Inverter Business will be in charge of developing and executing marketing strategies to promote and grow the solar inverter product portfolio. This role involves partnering with sales, product development, and customer service teams to enhance the customer journey, drive sales, and ensure seamless product launches. The ideal candidate will have strong experience in marketing within the consumer goods industry, with a focus on delivering customer-centric initiatives and optimizing brand presence through digital campaigns, events, and cross-functional teamwork.
About the role:
The Associate Brand Manager - Solar Inverter Business will be in charge of developing and executing marketing strategies to promote and grow the solar inverter product portfolio. This role involves partnering with sales, product development, and customer service teams to enhance the customer journey, drive sales, and ensure seamless product launches. The ideal candidate will have strong experience in marketing within the consumer goods industry, with a focus on delivering customer-centric initiatives and optimizing brand presence through digital campaigns, events, and cross-functional teamwork.
- Department
- Marketing & Creative
- Employment Type
- Permanent - Full Time
- Location
- Kenya
- Workplace type
- Hybrid
- Reporting To
- Head of Marketing- Kenya, Zambia and Mozambique
What you would be expected to do:
Marketing Strategy & Execution
- Develop and implement marketing strategies for the solar inverter product portfolio
- Conduct market research to identify trends, customer needs, and formidable landscape.
- Plan and execute marketing campaigns, including digital, print, and events, to promote the product portfolio.
- Track and monitor impact of marketing initiatives on prospects and sales
Sales Team Partnership
- Work closely with the sales team to align marketing efforts with sales goals.
- Provide sales assistance materials and training to enhance product knowledge and drive sales.
Cross-Functional Partnership
- Work with with the new products team to ensure successful launches and product development.
- Partner with customer service to address customer feedback and improve customer satisfaction.
- Coordinate with programs teams to integrate marketing initiatives into broader business programs.
Customer Journey & Experience
- Map out the customer journey and identify key touchpoints to enhance the customer experience.
- Develop customer-centric marketing initiatives to ensure a seamless and optimal customer journey.
- Work with teams to implement customer feedback mechanisms and improve overall satisfaction.
Agency & Supplier Management
- Manage relationships with external agencies and suppliers to ensure high-quality deliverables.
- Oversee the development and production of marketing materials.
Event Management & Activations
- Plan and execute events and activations to engage the target audience and drive sales.
- Coordinate with internal teams and external partners to ensure successful event execution.
- Track and monitor impact of initiatives through prospects tracking and sales conversion
You might be a strong candidate if you:
- Hold a bachelor’s degree in Marketing, Business, or related field.
- Have 5 years’ Experience in marketing within the consumer goods industry.
- Possess strong communication and people relations skills.
- Are able to manage multiple projects and work cross-functionally.
- Have an analytical mindset with a customer-centric lens and a good comprehension of customer experience.
- Demonstrate the ability to work alone and in a team
What Sun King Offers (in addition to compensation and statutory benefits)
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
- An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Centre for Leadership.
We place great importance on sustaining a diverse, inclusive work environment.
We believe that innovation and understanding comes from diversity on every spectrum. We work to make sure every Sun King team member knows that they belong, knowing that sustaining an inclusive workplace requires conscious effort and is a continuous journey, not an end-state.
Sun King recruits, employs, trains, compensates and promotes people based on their experience, skills, effort, and results. We explicitly prohibit discrimination on the basis of race, religion, caste, national origin, color, gender, marital status, family structure, sexual orientation, HIV/AIDS status, or disability.
We believe that innovation and understanding comes from diversity on every spectrum. We work to make sure every Sun King team member knows that they belong, knowing that sustaining an inclusive workplace requires conscious effort and is a continuous journey, not an end-state.
Sun King recruits, employs, trains, compensates and promotes people based on their experience, skills, effort, and results. We explicitly prohibit discrimination on the basis of race, religion, caste, national origin, color, gender, marital status, family structure, sexual orientation, HIV/AIDS status, or disability.
About Sun King
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection. Sun King has connected more than 20 million homes to solar power across Africa and Asia, adding over 200,000 homes each month.
Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.11 a day via mobile money or cash.
Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright. To date, our Sun King solar products have saved customers more than $4 billion cumulatively.
Sun King collects payments digitally through mobile money systems and its 28,000 field agents — over 650,000 payments each day. Embedded electronics inside each Sun King device regulate usage based on payments, similar to the operation of a pre-paid mobile or electricity meter.
Sun King collects payments digitally through mobile money systems and its 28,000 field agents — over 650,000 payments each day. Embedded electronics inside each Sun King device regulate usage based on payments, similar to the operation of a pre-paid mobile or electricity meter.
From cost-effective solar systems that provide home lighting and phone charging to robust solar inverters that can power high-energy appliances such as laptops, computers, refrigerators, and more, effectively acting as a full stand-in for grid power, Sun King’s products cater to a wide range of income segments and energy needs. Leveraging its proven distribution network and brand, Sun King is expanding its range of products and services to encompass clean cooking, electric mobility, entertainment, and more, aiming to address the needs of our underserved customers.
Sun King employs 2,800 full-time staff in 12 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families.
Sun King is committed to gender diversity in the workplace. Women represent 44% of Sun King’s workforce.
