Marketing Manager, West and Central Africa (Francophone)
Sun King
Marketing & Communications
Togo
Posted on Nov 28, 2024
Location : Lomé, Togo
About the role:
We are looking for a Marketing Manager to drive our marketing efforts and business growth in Francophone West and Central Africa. You will develop and coordinate the execution of marketing strategies with the marketing prospects for the respective countries to drive brand and product awareness, customer engagement and business growth across the region.
About the role:
We are looking for a Marketing Manager to drive our marketing efforts and business growth in Francophone West and Central Africa. You will develop and coordinate the execution of marketing strategies with the marketing prospects for the respective countries to drive brand and product awareness, customer engagement and business growth across the region.
- Department
- Marketing & Creative
- Employment Type
- Permanent - Full Time
- Location
- Togo
- Workplace type
- Onsite
What you will be expected to do
1. Strategic Planning:
- Liaise with the regional sales and marketing management team to devise regional strategies.
- Develop and implement marketing plans with marketing prospects of the respective countries, which is tailored to Francophone West and Central Africa.
2. Project Management:
- Execute global and regional projects as assigned.
- Oversee conference management in Francophone WCA.
- Manage the region’s marketing budget and ensure effective resource allocation.
3. Team work:
- Work closely with Marketing Subject Matter in driving campaigns plans and executions in the region
- Flair for effective stakeholder management in relating with internal stakeholders.
- Build and maintain relationships with key external stakeholders including Sun King partners and industry bodies.
4. Team Management
- Set goals, and KPIs for the respective country marketing wise.
- Conduct performance evaluation and providing constructive feedback.
- Developing and implementing team training & development programs.
5. Reporting
- Monthly report of marketing activities executed
- Quarterly review of marketing activities executed with focus on marketing performance metrics.
- Annual report on the business in the region.
You might be a strong candidate if you have:
- Bachelor’s degree in marketing, Business Administration, Communications and or
related field
- Masters’ degree (MBA or Master’s in Marketing) preferred.
Professional Experience:
- 5-8 years of marketing experience with at least 2-3 years in a management role.
- Proven track record of developing and executing regional marketing strategies.
- Experience in managing teams, budgets and external agencies.
Marketing Skills:
- Good knowledge of marketing ethics, including segmentation, targeting and positioning.
- Expertise in digital marketing and data oriented.
- Knowledge of traditional marketing touchpoints.
Regional Knowledge:
- Familiarity with the Francophone West and Central African market, culture, and consumer behaviour.
- Knowledge of local regulations, laws and market trends.
Soft Skills:
- Good communication, presentation and people skills.
- Strategic thinking, problem-solving and project management abilities.
- Team management skills, adaptability, flexibility and ability to work in a fast-paced environment.
Technical and Language Skills:
- Proficiency in Microsoft Office (PowerPoint, Excel, Word)
- Fluency in French and ability to communicate in English effectively.
What Sun King offers
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry
- An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.
About Sun King
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection. Sun King has connected more than 20 million homes to solar power across Africa and Asia, adding over 200,000 homes each month.
Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.11 a day via mobile money or cash.
Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright. To date, our Sun King solar products have saved customers more than $4 billion cumulatively.
Sun King collects payments digitally through mobile money systems and its 28,000 field agents — over 650,000 payments each day. Embedded electronics inside each Sun King device regulate usage based on payments, similar to the operation of a pre-paid mobile or electricity meter.
Sun King collects payments digitally through mobile money systems and its 28,000 field agents — over 650,000 payments each day. Embedded electronics inside each Sun King device regulate usage based on payments, similar to the operation of a pre-paid mobile or electricity meter.
From cost-effective solar systems that provide home lighting and phone charging to robust solar inverters that can power high-energy appliances such as laptops, computers, refrigerators, and more, effectively acting as a full stand-in for grid power, Sun King’s products cater to a wide range of income segments and energy needs. Leveraging its proven distribution network and brand, Sun King is expanding its range of products and services to encompass clean cooking, electric mobility, entertainment, and more, aiming to address the needs of our underserved customers.
Sun King employs 2,800 full-time staff in 12 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families.
Sun King is committed to gender diversity in the workplace. Women represent 44% of Sun King’s workforce.
