Manager – Customer Lifecycle Management & Campaigns

Location: Africa

About SPIRO

SPIRO is Africa's leading electric mobility company and one of the continent's fastest-growing technology-driven mobility ecosystems. Our mission is to accelerate the transition to clean, accessible, and affordable transportation by building the infrastructure, platforms, and partnerships that power Africa's electric mobility future.

More than an EV company, SPIRO is building the operating system for electric mobility across Africa, connecting battery-swapping infrastructure, fleet operations, energy commerce, digital payments, customer engagement, and data intelligence into one integrated ecosystem. Today, SPIRO operates across nine African markets - Nigeria, Kenya, Rwanda, Uganda, Tanzania, Morocco, Benin, Togo, and Cameroon - serving riders, fleet owners, businesses, and strategic partners at scale.

Backed by over $200 million in investment, SPIRO is tackling some of the continent's most complex and meaningful challenges at the intersection of mobility, energy, fin-tech, IoT, and technology. Our platforms power connected vehicles, battery-swapping networks, real-time operational systems, and customer experiences that support millions of journeys and transactions.

Role Overview

The Manager – Customer Lifecycle Management & Campaigns will own end-to-end lifecycle marketing initiatives and customer engagement campaigns designed to improve activation, engagement, retention, and customer lifetime value across SPIRO's ecosystem.

Key Responsibilities

• Develop and execute customer lifecycle strategies across onboarding, engagement, retention, and reactivation stages.
• Create and manage multi-channel campaigns through Email, SMS, Push Notifications, WhatsApp, and In-App channels.
• Build segmentation models and personalized customer journeys.
• Partner with Data, Product, and Marketing teams to improve campaign effectiveness.
• Monitor lifecycle performance metrics and customer cohorts.
• Develop customer communication frameworks and engagement journeys.
• Conduct campaign analysis and derive actionable insights.
• Manage campaign calendars and automation workflows.
• Improve retention, repeat usage, and customer satisfaction metrics.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or related field.
• 4–7 years of experience in CRM, Lifecycle Marketing, Campaign Management, or Customer Engagement.
• Strong hands-on experience with CRM and marketing automation platforms.
• Proven ability to manage large-scale customer campaigns.
• Strong analytical and project management skills.
• Excellent communication and stakeholder management abilities.

Preferred Experience

• Experience in Mobility, Fin-tech, Digital Commerce, Ride-Hailing, Logistics, or Telecom industries.
• Exposure to African consumer markets.

Why Join SPIRO?

• Be part of Africa's largest and most ambitious electric mobility ecosystem.
• Work on transformative problems across mobility, energy, fin-tech, IoT, and digital platforms.
• Build products and partnerships that create real economic and environmental impact.
• Collaborate with high-performing teams across multiple African markets.
• Operate in a fast-growing, entrepreneurial environment with significant ownership and leadership exposure.
• Help shape the future of sustainable transportation and digital innovation across Africa.