Lead – Digital Growth, Engagement & Retention

Location: Africa

About SPIRO

SPIRO is Africa's leading electric mobility company and one of the continent's fastest-growing technology-driven mobility ecosystems. Our mission is to accelerate the transition to clean, accessible, and affordable transportation by building the infrastructure, platforms, and partnerships that power Africa's electric mobility future.

More than an EV company, SPIRO is building the operating system for electric mobility across Africa, connecting battery-swapping infrastructure, fleet operations, energy commerce, digital payments, customer engagement, and data intelligence into one integrated ecosystem. Today, SPIRO operates across nine African markets - Nigeria, Kenya, Rwanda, Uganda, Tanzania, Morocco, Benin, Togo, and Cameroon - serving riders, fleet owners, businesses, and strategic partners at scale.

Backed by over $200 million in investment, SPIRO is tackling some of the continent's most complex and meaningful challenges at the intersection of mobility, energy, fin-tech, IoT, and technology. Our platforms power connected vehicles, battery-swapping networks, real-time operational systems, and customer experiences that support millions of journeys and transactions.

Role Overview

SPIRO is seeking a highly driven Lead – Digital Growth, Engagement & Retention to lead customer growth strategies, engagement initiatives, and retention programs across multiple African markets. The role will focus on enhancing user acquisition, activation, lifecycle engagement, and long-term customer value through data-driven marketing and product-led growth initiatives.

Key Responsibilities

• Develop and execute digital growth strategies to increase user acquisition, engagement, and retention.
• Design customer lifecycle programs to improve onboarding, activation, and long-term adoption.
• Lead CRM, loyalty, referral, and rewards programs.
• Analyze customer behavior and identify growth opportunities across customer segments.
• Collaborate with Product, Marketing, Operations, and Data teams to launch growth initiatives.
• Define and track customer engagement KPIs, retention metrics, and campaign performance.
• Leverage marketing automation tools to personalize customer journeys.
• Drive A/B testing, experimentation, and optimization initiatives.
• Build and manage a high-performing growth team.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or related field.
• 7+ years of experience in Growth, CRM, Digital Marketing, or Customer Engagement.
• Strong understanding of customer lifecycle management and performance marketing.
• Experience with CRM tools, marketing automation platforms, and analytics solutions.
• Expertise in customer segmentation, retention strategies, and funnel optimization.
• Strong stakeholder management and leadership capabilities.

Preferred Experience

• Mobility, Ride-Hailing, Fin-tech, E-commerce, Consumer Tech, or Subscription platforms.
• Experience managing multi-country growth programs in Africa.

Why Join SPIRO?

• Be part of Africa's largest and most ambitious electric mobility ecosystem.
• Work on transformative problems across mobility, energy, fin-tech, IoT, and digital platforms.
• Build products and partnerships that create real economic and environmental impact.
• Collaborate with high-performing teams across multiple African markets.
• Operate in a fast-growing, entrepreneurial environment with significant ownership and leadership exposure.
• Help shape the future of sustainable transportation and digital innovation across Africa.