About SPIRO

SPIRO is a rapidly growing electric mobility company focused on accelerating the adoption of affordable, clean-energy mobility solutions. With a strong presence across Africa and expanding manufacturing and assembly capabilities, SPIRO is building an integrated EV ecosystem spanning electric motorcycles, swappable batteries and charging infrastructure.

As SPIRO continues to scale its manufacturing and supply ecosystem, we are looking for a strategic sourcing professional who can build competitive, resilient and cost-efficient supplier ecosystems.

Head – Marketing

Location - Nigeria

Role Purpose

The Head – Marketing, Nigeria will be responsible for developing and executing the overall marketing and brand strategy for Spiro's Nigeria business.

The role will own brand positioning, customer acquisition, product marketing, go-to-market strategy, digital marketing, dealer/channel marketing, local market activation, communication, events and market intelligence, with a strong focus on driving awareness, adoption and commercial growth of Spiro's electric mobility portfolio.

The ideal candidate should have strong experience in automotive marketing, preferably across two-wheelers, three-wheelers or electric mobility, combined with meaningful experience managing marketing initiatives across African markets.

Key Responsibilities

Marketing Strategy

Develop and execute the annual marketing strategy for Nigeria aligned with business, revenue and market expansion objectives.

Brand Strategy

Build and strengthen Spiro's brand positioning and differentiation in the Nigerian electric mobility market. Develop the brand narrative, messaging and communication strategy for target customer segments.

Automotive Marketing

Lead marketing for two-wheeler / three-wheeler products, including product positioning, customer propositions, product launches and lifecycle marketing.

Go-to-Market

Develop market-specific GTM strategies for new products, cities, customer segments and distribution/channel expansion.

Customer Acquisition

Build integrated campaigns to generate awareness, enquiries, test rides, leads, conversions and customer adoption.

Digital Marketing

Lead digital strategy across social media, performance marketing, content, search, CRM and digital lead-generation platforms. Establish measurable digital funnels from enquiry to conversion.

Dealer / Channel Marketing

Partner closely with sales, dealers, distributors and business teams to develop local-area marketing initiatives and channel activation programs.

Local Area Marketing

Design and execute city-level marketing campaigns based on local consumer behaviour, market potential and competitive dynamics.

Product Launches

Lead end-to-end marketing for new product launches, including positioning, campaign development, media, events, PR, dealer activation and customer engagement.

Market Intelligence

Track customer insights, competitor activity, pricing, product positioning and market trends and translate insights into actionable marketing strategies.

Events & Activations

Lead auto shows, exhibitions, roadshows, test-ride events, customer engagement programs and other brand activation initiatives.

PR & Communications

Manage PR, media relations, corporate communication and product communication in coordination with relevant stakeholders and agencies.

Marketing Analytics

Establish KPIs for awareness, lead generation, customer acquisition, engagement, conversion and marketing ROI.

Budget Management

Develop and manage the annual marketing budget and ensure effective allocation of marketing spends across channels and initiatives.

Agency Management

Identify, brief and manage creative, media, digital, PR and activation agencies.

Cross-functional Collaboration

Work closely with Sales, Business Development, Product, Operations, Finance and Country Leadership to ensure marketing initiatives directly support business objectives.

Team Leadership

Build, mentor and manage the Nigeria marketing team and establish strong marketing processes and performance metrics.

Candidate Profile

Mandatory

• 10–15 years of overall marketing experience
• 3–5 years of hands-on experience in African markets
• Strong experience in automotive / mobility / two-wheeler / three-wheeler / EV / auto OEM environment
• Experience in brand management and integrated marketing
• Strong understanding of African consumer markets and local market dynamics
• Experience handling product launches and GTM strategies
• Strong digital and performance marketing understanding
• Experience working with dealers, distributors or channel partners
• Experience managing agencies and marketing budgets
• Strong stakeholder and team-management capabilities

Preferred

• Experience in Nigeria or West Africa
• Experience in electric mobility / EV / sustainable transportation
• Experience with two-wheelers or three-wheelers
• Exposure to both B2C and B2B/customer-segment marketing
• Experience with start-ups, high-growth businesses or market-entry environments
• Experience managing multi-city marketing programs

5. Ideal Candidate Background

The target candidate should ideally come from organisations such as:

Two-Wheeler / Three-Wheeler / Automotive OEMs