About the Role
- Country: PORTUGAL
- State/Province/County: Lisboa
- City: Lisbon
- Country: ROMANIA
- State/Province/County: Bucuresti
- City: Bucharest
- Country: SPAIN
A Snapshot of your day
The Senior Brand Narrative and Enablement Specialist bridges Siemens Energy’s global brand strategy with day-to-day organizational understanding and adoption. The role owns the development of the core brand narrative and leads internal enablement to ensure brand positioning, messaging, and identity are clearly understood, confidently applied, and actively championed across regions, functions, and employees.
Combining strategic narrative development, internal consulting, and education, this role strengthens brand consistency, builds brand literacy, and supports change during strategic transformation.
This role does not own external channel execution or campaign delivery, but enables those teams (as well as others) to execute consistently and confidently.
How you'll make a difference
- Brand Strategy Translation
- Own and evolve the core brand narrative and story architecture
- Translate brand strategy and positioning into coherent storylines and practical tools employees can use in their daily work
- Create strategic content that explains to internal stakeholders our brand decisions, research and more
- Advise on and shape the evolution of brand positioning as the business and markets progress
- Advise teams and leaders on how brand supports business goals
- Internal Stakeholder Enablement
- Establish an advisory, enablement-first model for brand adoption across the organization (guidance over approvals)
- Design workshops and training/learning sessions for communications, marketing, HR, sales, product teams and more
- Ensure narrative and tone-of-voice coherence across corporate and business areas, regions, and functions
- Build brand literacy across departments
- Act as a trusted advisor to non-brand teams for applying brand principles and guidelines in their own work
Change Management
- Support brand-related topics for strategic business initiatives, such as joint ventures and mergers/acquisitions
- Help reduce confusion when new messaging or brand strategy changes are introduced
- Why this role is needed
- Brand teams often create strategy. Regional teams often execute. But nobody owns understanding in between. That gap creates inconsistency, and this role fills that gap. The focus is on advising rather than policing; enabling rather than approving; and influencing leadership and others rather than only producing materials. Outcomes should be stronger internal adoption of messaging and reduced fragmentation across markets.
What you bring
- Stakeholder influence without formal authority
- Facilitation and workshop design
- Change communication experience
- Comfort operating amid ambiguity and transformation
- Strategic thinking and writing (in American English, although bi-lingual German language skills is a plus)
- Ability to translate complex ideas into simple, easy-to-understand concepts
Success metrics
- Demonstrated alignment on brand narrative and positioning
- Measurable reduction in off-brand or conflicting messaging
- Increased first-time-right adoption of brand guidance for narrative, brand guidelines, etc.
- Fewer escalations regarding brand compliance
About the team
At Siemens Energy, our Central Functions provide the backbone for global operations, ensuring alignment, efficiency, and strategic impact across all business areas. Within this framework, the Communications team plays a pivotal role in shaping our brand, engaging employees, and driving transparent dialogue with stakeholders worldwide. We work as a collaborative, purpose-driven team committed to energizing society and fostering a culture of openness and innovation.
Who is Siemens Energy?
At Siemens Energy, we are more than just an energy technology company. With ~100,000 dedicated employees in more than 90 countries, we develop the energy systems of the future, ensuring that the growing energy demand of the global community is met reliably and sustainably. The technologies created in our research departments and factories drive the energy transition and provide the base for one sixth of the world's electricity generation.
Our global team is committed to making sustainable, reliable, and affordable energy a reality by pushing the boundaries of what is possible. We uphold a 150-year legacy of innovation that encourages our search for people who will support our focus on decarbonization, new technologies, and energy transformation.
Find out how you can make a difference at Siemens Energy: https://www.siemens-energy.com/employeevideo
Our Commitment to Diversity
Lucky for us, we are not all the same. Through diversity, we generate power. We run on inclusion and our combined creative energy is fueled by over 130 nationalities. Siemens Energy celebrates character – no matter what ethnic background, gender, age, religion, identity, or disability. We energize society, all of society, and we do not discriminate based on our differences.
Rewards/Benefits
- Competitive salary and meal allowance
- Fair compensation for international work
- Health insurance coverage
- Remote work permitted within the country
- Additional 5 “Pontes” days off and Birthday off if it falls on a weekday, when not abroad (only applies for Portugal)
- Among others
https://jobs.siemens-energy.com/jobs
