Sales Associate - Nyandarua, Machakos and Taita Taveta.
Regen Organics
Sales & Business Development
Nairobi, Kenya
Posted on Jan 17, 2026
Sales Associate - Nyandarua, Machakos and Taita Taveta.
Nairobi
About the Role
About the Role
To meet our sales targets, we are looking for dynamic and talented Sales Associates who will be
responsible for creating demand directly with medium and large-scale commercial farmers within a
defined region. The role involves closing sales with farmers and directing them to collect from distributors
or resellers.
Duties and Responsibilities
Key Duties and Responsibilities
●Hire, train and manage a network of commission-based agents to generate leads:
● Promote the opportunity to become a Farm Star agent / promoter in your designated area
● Recruit, train and onboard applicants who fit the criteria for the role
● Manage performance and motivate agents to go to the field to generate quality leads
● Ensure agents represent the Farm Star brand positively and abide by policies
● Organise events and presence at exhibitions, to aid the demand-generation work of the agents
Create demand and close sales:
● Prioritise farmers based on their purchase potential, planting cycle and other relevant factors
● Conduct on-site visits to farmers to pitch the product based on their specific needs
● Educate farmers on product specifications, application rates, and techniques
● Guide farmers during the application process for trials, if necessary
● Identify ideal locations for demo plots that are likely to convert a high number of farmers
● Close sales and coordinate product collection from resellers
● Build and maintain long-term relationships with farmers, to ensure repeat purchases
Reporting:
● Daily reporting of farmer visits and sales
● Weekly reporting of performance, customer feedback, insights and learnings
● Share pictures from the field in the team Whatsapp group
Logistics:
● Maintain a close relationship with resellers assigned to your area
● Train reseller staff on the specifications, benefits and application rates of the product
● Coordinate sales between farmers and resellers
● Ensure resellers maintain an optimal amount of product in store
● Motivate resellers to promote the product (via well-placed in-store branding, direct sales)
● Ensure resellers pay Farm Star for sold stock in the agreed time frame
Key Result Areas
● Leads generated through farmer visits, events, agents and others channels
● Sales conversion
● Tons sold
● Repeat customers
Qualifications
Qualifications and Skills
● MUST be based in the area of operation
● Must have sound knowledge of farming activities in the area of operation
● Bachelor's degree in Agriculture, or a related field
● Qualifications in agronomy or agribusiness will be an added advantage
● Previous experience selling agricultural inputs directly to farmers
● Strong communication and interpersonal skills
● Self-motivated with a results-driven approach
● Comfortable using tech tools i.e. smartphones, laptops
● Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
● Comfortable making return on investment (ROI) calculations
● Fluent level of spoken and written English, good level of Swahili
● Able and willing to ride a motorbike
What We Offer:
● Competitive salary
● Opportunity to work with a recognized leader in the organic fertilizer industry
● Professional growth and development opportunities
● A supportive and dynamic work environment
Regen Organics is an equal opportunity/affirmative action employer. All qualified applicants will receive
consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual
orientation, age, marital status, disability, gender, gender identity or expression. All qualified persons are
encouraged to apply.
Qualifications and Skills
● MUST be based in the area of operation
● Must have sound knowledge of farming activities in the area of operation
● Bachelor's degree in Agriculture, or a related field
● Qualifications in agronomy or agribusiness will be an added advantage
● Previous experience selling agricultural inputs directly to farmers
● Strong communication and interpersonal skills
● Self-motivated with a results-driven approach
● Comfortable using tech tools i.e. smartphones, laptops
● Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
● Comfortable making return on investment (ROI) calculations
● Fluent level of spoken and written English, good level of Swahili
● Able and willing to ride a motorbike
What We Offer:
● Competitive salary
● Opportunity to work with a recognized leader in the organic fertilizer industry
● Professional growth and development opportunities
● A supportive and dynamic work environment
Regen Organics is an equal opportunity/affirmative action employer. All qualified applicants will receive
consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual
orientation, age, marital status, disability, gender, gender identity or expression. All qualified persons are
encouraged to apply.
