Agency Sales Manager [Internal Applicants Only]
Poa!
Poa! internet is the fastest growing and highly innovative ISP in Kenya. The company was founded in 2014 with a vision to provide internet in every home in Africa. At Poa! We believe by empowering people, we can actively drive digital inclusion in these markets. We deploy a cost-effective internet service in Kenya, with the aim of providing affordable access to content and Internet to low-income members of society.
We are growing very fast to cover the rest of Kenya and eventually Africa. It is envisaged that the success of the business will grow to over 150 networks across East Africa. It is from this background that we seek prospective candidates to fill the role of Agency Sales Manager in our Commercial Department.
At Poa, we pride ourselves on being a values-driven company, and we love working with values-driven employees. Poa's vision is “Internet in every home in Africa”. To achieve this vision, we live by our values, captured in the acronym, We CONNECT. At Poa, we: Create a better world for the people we serve, Open our eyes to problems and opportunities; Never stop learning never stop moving forward, Name it, own it , solve it, Engage with the bigger picture even in details, Care about each other and Tujienjoy kazini.
Mission Statement for the Role:
In charge of overseeing designated territories in Poa Internet's Agency Business model. Manage a team of 7-12 Trade Development Representatives to exceed business targets through customer acquisition, improving team productivity, and optimizing commission-sales agent onboarding for better efficiency.
Overall Responsibility:
Will be responsible for devising effective strategies to onboard productive agents, implementing engaging tactics, and maximizing individual agent productivity.
Financial:
Attain organization-defined monthly, quarterly, and yearly benchmarks for your designated territory. Optimize resource allocation and marketing materials to enhance revenue by acquiring new customers while minimizing the cost of acquisition.
People:
Manage a team of 7–12 Trade Development Representatives in the respective territory, overseeing up to 350 indirect active sales agents.
Key SMART Results for A-Player Success
- Achieve progressive monthly sales targets within your designated territory, scaling up to 1,000 by the twelfth month, encompassing both increased market penetration and broader geographical coverage within the territory- Continuous
- Drive recruitment activities in your territory geared towards building a strong team of Trade Development Representatives (TDRs) and commission-only sales agents as per the approved manpower budget and poa! recruitment guidelines - Continuous
- Closely monitor and keep track of the sales funnels and key conversion rates using Poa’s CRM - Continuous
- Conduct thorough analysis of sales activities to identify gaps in skills/knowledge and implement a comprehensive training program for the Trade Development Representatives that is focused on empowering the team with the relevant skills to help them succeed- Continuous
- Provide leadership and supervision by planning daily routes for your team, conducting weekly and monthly sales meetings with the TDRs and Head of Agency Sales, tracking performance through daily reports, and developing corrective action plans to ensure sales targets are met - Continuous
- Manage team performance by identifying low performers to provide targeted training and implement performance improvement plans to support their growth and retention. Implement strategies to recognize high performers in the team to boost productivity - Continuous
- Collaborate with the marketing department to develop a monthly marketing calendar, plan marketing activities and costs, and utilize spreadsheets to evaluate the return on marketing investments- Continuous
- Maintain high-quality onboarding of commission-only agents by conducting in-depth assessments of agent performance, executing weekly training sessions for new and existing agents, and achieving a minimum monthly agent productivity score of 5- Continuous
- Foster an inclusive, respectful work environment that values diversity, enhances cultural awareness, cross-cultural collaboration, and customer satisfaction- Continuous
Level of Management Experience Required (Mandatory & Nice to Have)
- The managerial position necessitates a minimum of 8 years' background in sales and sales management, including demonstrated expertise in overseeing a commission-only agent business model at a managerial level.
Department stage of development where this role sits
Scaling
Key Competencies (H, M, L)
- Ability to manage people dynamics in a high-pressure operation and lead to achieving the best performance possible from the team - H
- Ability to develop and implement new strategies and build high-performing teams while implementing management routines geared for sales growth - H
- History of managing exceptional, high-performing commission-only sales teams and demonstrable experience in growing and developing them - H
- History in managing customer relationship activities including statistical reports, sales performance reports (weekly and monthly), and data essential to maintain KPI measurements to track territory Sales team performance - H
- Have exceptional interpersonal skills capable of influencing and delivering results in a highly cross-functional role, plus excellent communication skills, both written and verbal. M
- Willing and able to get down and grubby on the ground in the areas we operate. Tactical, scrappy, relentless- M
Mandatory criteria if any, with no exceptions to hire
- Must have handled territorial/regional level responsibilities with a direct team of company staff and an indirect team as commission-only agents.
- More than 4 years of experience in sales & people management.
- Must have coordinated target setting, monitoring and performance evaluation, and actions of Trade Development Representatives.
- Conversant with data analysis, reporting, and CRM tools.
- Must have operated in a business with similar values and DNA to Poa! to ensure cultural alignment.