FMCG - Sales Executive
Legendary Foods Africa
Role description: Legendary Foods is looking for a passionate individual to lead the organization’s sales function, drive FMCG sales growth, direct sales strategy, and be a business leader in the organization.
Duties of the role:
- Responsible to design, execute, monitor and adapt sales strategy.
- Assess and implement methodology to increase B2C & B2B sales.
- Identify new channels and develop distribution strategies for local and international markets.
- Identify gaps or areas of improvement in current sales channels.
- Collaborate with business analysts to extract meaningful sales data for strategic purposes.
- Establishes volume and revenue goals to maximize profitability for the company.
- Manage and enforce credit terms of the company.
- Engage in active selling.
- Strategically identifying potential B2C and B2B clients to grow small to large business accounts through initiating and closing the sales on products.
- Maintaining a professional network of potential clients/customers and business opportunities.
- Generate sales by prospecting leads, cold calling and negotiating advantageous deals.
Planning of Marketing Events & Marketing Activities
● Preparing and communicating product promotions and special sales to customers.
● Strategize and execute well-thought-out targeted marketing plans and promotional activities to increase product exposure, customer traffic and sales.
● Collaborate with retailers to strengthen product exposure with optimal locations, shelf positions and signage.
● Prospecting new opportunities by identifying promising advertising campaigns and negotiating deals.
Manage Customers + Customer Feedback
● Accurately document and record customer complaints, liaise with appropriate internal departments to relay precise information.
● Resolve product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution.
● Liaising with field sales, retailers and wholesalers to understand product requirements and limitations.
Inventory Management
● Supporting all sales team members to drive growth and development.
● Manage and participate in inventory control for the purposes of theft control, food safety and to optimize profitability.
● Additional responsibilities upon request. Candidates should be adaptable and flexible.
Requisite Skills:
● Active sales experience in FMCG.
● Experience managing relationships with distributors, wholesalers and retailers.
● Customer Relationships, Customer Retention, Market Research.
● Ability to multitask (not in a given moment but over days and weeks), prioritize and manage time effectively.
● Customer orientation and ability to adapt/respond to different types of characters.
● Proven customer support experience.
● Excellent communication skills (oral & written).
● Ability to work in a fast-paced environment.
● Ability to pivot & adapt, mobilize resources quickly.
● Driven by results and sales.
● Must be willing to move around and travel to hot and congested areas.
● High level of integrity.