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FMCG - Sales Executive

Legendary Foods Africa

Legendary Foods Africa

Sales & Business Development · Full-time
Accra, Ghana
Posted on Sep 19, 2025

Role description: Legendary Foods is looking for a passionate individual to lead the organization’s sales function, drive FMCG sales growth, direct sales strategy, and be a business leader in the organization.

Duties of the role:

  1. Responsible to design, execute, monitor and adapt sales strategy.
  2. Assess and implement methodology to increase B2C & B2B sales.
  3. Identify new channels and develop distribution strategies for local and international markets.
  4. Identify gaps or areas of improvement in current sales channels.
  5. Collaborate with business analysts to extract meaningful sales data for strategic purposes.
  6. Establishes volume and revenue goals to maximize profitability for the company.
  7. Manage and enforce credit terms of the company.
  8. Engage in active selling.
  9. Strategically identifying potential B2C and B2B clients to grow small to large business accounts through initiating and closing the sales on products.
  10. Maintaining a professional network of potential clients/customers and business opportunities.
  11. Generate sales by prospecting leads, cold calling and negotiating advantageous deals.

Planning of Marketing Events & Marketing Activities

● Preparing and communicating product promotions and special sales to customers.

● Strategize and execute well-thought-out targeted marketing plans and promotional activities to increase product exposure, customer traffic and sales.

● Collaborate with retailers to strengthen product exposure with optimal locations, shelf positions and signage.

● Prospecting new opportunities by identifying promising advertising campaigns and negotiating deals.

Manage Customers + Customer Feedback

● Accurately document and record customer complaints, liaise with appropriate internal departments to relay precise information.

● Resolve product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution.

● Liaising with field sales, retailers and wholesalers to understand product requirements and limitations.

Inventory Management

● Supporting all sales team members to drive growth and development.

● Manage and participate in inventory control for the purposes of theft control, food safety and to optimize profitability.

● Additional responsibilities upon request. Candidates should be adaptable and flexible.

Requisite Skills:

● Active sales experience in FMCG.

● Experience managing relationships with distributors, wholesalers and retailers.

● Customer Relationships, Customer Retention, Market Research.

● Ability to multitask (not in a given moment but over days and weeks), prioritize and manage time effectively.

● Customer orientation and ability to adapt/respond to different types of characters.

● Proven customer support experience.

● Excellent communication skills (oral & written).

● Ability to work in a fast-paced environment.

● Ability to pivot & adapt, mobilize resources quickly.

● Driven by results and sales.

● Must be willing to move around and travel to hot and congested areas.

● High level of integrity.

Legendary Foods Africa is an equal opportunity employer.

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