WinField Equipment Manager
Land O'Lakes Venture37
The WinField United Equipment Manager plays a critical role in supporting WinField United’s retail network and internal sales teams by facilitating & leading access to agricultural equipment necessary for delivering products to grower accounts. This field-based role combines direct customer engagement, vendor relationship management, and internal collaboration and influence to ensure seamless equipment procurement and support.
This is a remote position that will partner with retailers thru-out our WinField United footprint. Ideal candidates will be located in the Midwest.
Responsibilities:
60% Customer & Vendor Engagement
- Ownership over national footprint; subject matter expert and lead advisor on equipment programs and services.
- Lead execution of field visits (approx. 40% travel) to retail accounts and vendor partners to strengthen relationships and identify equipment needs.
- Subject matter expert: Manage ongoing communication with vendor partners via email and phone (20%) to address inquiries, coordinate logistics, and resolve issues.
- Provide training (10%) to vendor partners on equipment offerings, programs, and WinField United processes.
30% Sales Enablement & Internal Collaboration
- Serve as the subject matter expert for internal WinField United sales staff, ensuring they have the tools and information needed to support retail accounts with equipment solutions.
- Guide internal teams through the equipment sales process, helping navigate vendor programs and WinField United systems.
- Collaborate with National Account vendor partners to align equipment strategies and facilitate relationships with internal teams and retail accounts.
10% Training Facilitation
- Lead training with vendor partners on equipment offers and programs.
- Ownership over updating, strengthening, and delivering equipment training curriculum.
Required Experience/Knowledge/Skills
- Bachelor’s degree in Agriculture, Business, or related field preferred.
- 7+ years of experience in agricultural equipment sales, vendor management, or field support with experience leading complex project or programs.
- Strong interpersonal and communication skills.
- Ability to travel frequently and work independently.
- Familiarity with WinField United systems and retail network is a plus.
Essential Functions:
- 40% Travel
- Act as the primary liaison between WinField United and equipment vendors.
- Support retailers in accessing equipment that enables efficient product delivery to growers.
- Maintain a deep understanding of equipment programs, offers, and vendor capabilities.
- Ensure timely and accurate communication across all stakeholders.
- Identify opportunities to improve equipment access and streamline processes.
- Proactive relationship builder with a customer-first mindset.
- Skilled in navigating complex sales processes and vendor programs.
- Effective communicator across diverse teams and stakeholders.
- Organized and detail-oriented with a passion for agricultural innovation.
This is a sales role that is compensated with a target mix of base salary plus commission. Base salary is dependent upon experience/tenure and generally ranges between:
Salary Range: $105,040 - $157,560
Target bonus: Forty Thousand Dollars annually
In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.
About Land O'Lakes, Inc.
Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.
Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).
Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.
Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.

