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Marketing (Brand & Digital Executive) Executive

Green Village Electricity

Green Village Electricity

Marketing & Communications
Lagos, Nigeria
Posted on Monday, February 19, 2024

Available Position: Marketing (Brand & Digital Executive) Executive

GVE Projects Limited is a leading renewable energy solutions provision company on a mission to end energy dearth in Africa through a business footprint that covers the design, sales, installation, and maintenance of solar energy solutions for residential, commercial, industrial, and rural off-grid or under-served communities across Nigeria.

Our solutions are tailored to meet the reliable electricity needs of our clients, resulting in related cost reduction, improved efficiency, and environmental sustainability for which we have been recognized by the London Stock Exchange Group as one of the fastest growing private companies in Sub-Saharan Africa.

Do You Want An Amazing Career And Interested In Joining Our Team Of Innovators Today?

If so, then we want you to join our team as a Marketing (Brand and Digital) Executive! In this exciting role, you will be responsible for developing and executing strategic marketing campaigns that build brand awareness, drive engagement, and generate leads. You will be a key player in shaping our online presence and ensuring that our brand resonates with our target audience.

Job Description

Brand Management:

  • Collaborate with internal stakeholders to develop and implement a consistent brand identity across all channels.
  • Create and manage brand guidelines and style guides.
  • Develop and oversee brand awareness campaigns.
  • Monitor brand sentiment and reputation online.

Digital Marketing:

  • Develop and execute digital marketing campaigns across various channels (social media, email marketing, SEO, PPC).
  • Create engaging and high-quality content (blog posts, articles, social media posts, etc.).
  • Manage and optimize paid advertising campaigns.
  • Analyse website traffic and campaign performance using analytics tools.
  • Stay up to date on the latest digital marketing trends and best practices.

Content Marketing:

  • Develop and execute a content marketing strategy that aligns with brand and business objectives.
  • Create compelling and informative content across various formats (written, visual, audio).
  • Manage content calendar and editorial workflow.
  • Promote content through social media and other channels.

Social Media Marketing:

  • Develop and manage social media strategies for different platforms (Facebook, Instagram, Twitter, etc.).
  • Create and publish engaging social media content.
  • Run social media contests and promotions.
  • Monitor and respond to social media comments and messages.
  • Analyse social media performance and identify areas for improvement.

Email Marketing:

  • Develop and execute email marketing campaigns.
  • Create and manage email lists.
  • Design and write effective email newsletters and marketing emails.
  • Analyse email campaign performance and optimize open and click-through rates.

Who Are We Looking For?

  • A Higher National Diploma (HND)or a bachelor’s degree in marketing, communications, or a related field is required.
  • Minimum 2-3 years of experience in digital marketing or a related role.
  • Strong understanding of branding principles and best practices.
  • Proven track record of developing and executing successful marketing campaigns.
  • Excellent written and verbal communication skills.
  • Creative and analytical thinking skills.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Hootsuite, Mailchimp), CRM, Sales ERP, etc.
  • Ability to work independently and as part of a team.
  • Passion for learning and staying up to date on the latest marketing trends.
  • Excellent written and verbal communication skills, presentable with the ability to clearly articulate the values and benefits of the company.
  • Relevant Sales Training & Certifications are a plus.

What We Offer:

  • A competitive executive remuneration, performance bonus, and career development opportunities.
  • Opportunity to work on a variety of exciting projects.
  • Be part of a team passionate about marketing and brand building.
  • Amazing work-life balance.
  • Being a member of a dynamic team of professionals who are driving global revolutionary change.