GreenBay-Pilot Lead

Sector: E-commerce, Digital Commerce Enablement, Consumer & SME Platforms

Role Overview

GreenBay is seeking a Project Lead - Business Development to lead commercial growth, revenue expansion, and sales team development in Nigeria, with Lagos as the primary base. This is a leadership role suited to a commercially sharp operator with direct experience scaling e-commerce businesses in Africa and building high-performing sales teams.

The role combines strategic business development, hands-on sales leadership, and market expansion execution, with clear accountability for revenue growth, partnerships, and team performance.

Key Responsibilities

Commercial Strategy & Growth

• Define and execute GreenBay’s business development and revenue growth strategy for Nigeria.
• Identify and secure high-value commercial partnerships, merchant relationships, and enterprise clients.
• Develop go-to-market strategies for new products, services, and channels within the e-commerce ecosystem.
• Own revenue targets, pipeline development, and commercial forecasting.

Sales Leadership & Team Management

• Build, hire, and manage sales and account management teams across Lagos and other strategic markets.
• Design sales structures, incentives, KPIs, and performance management systems.
• Coach and develop team leads and senior sales managers to deliver consistent results.
• Drive a disciplined, data-led sales culture focused on conversion, retention, and account growth.

E-commerce & Platform Expertise

• Leverage prior experience within major e-commerce platforms to optimise merchant acquisition, onboarding, and performance.
• Apply deep understanding of African e-commerce dynamics including logistics, payments, customer acquisition, and merchant enablement.
• Collaborate with operations, product, and marketing teams to align commercial execution with platform capabilities.

Partnerships & Market Expansion

• Represent GreenBay in senior-level negotiations with partners, vendors, and strategic stakeholders.
• Identify regional expansion opportunities and support market entry strategies beyond Lagos where relevant.
• Build long-term relationships with ecosystem players including logistics providers, payment platforms, and enterprise merchants.

Reporting & Leadership

• Report directly to senior leadership with clear performance metrics and commercial insights.
• Provide structured reporting on sales performance, pipeline health, and market trends.
• Act as a senior representative of GreenBay in the Nigerian market.

Required Experience & Profile

Essential

• Minimum 8–12 years’ experience in business development, sales, or commercial leadership within e-commerce or digital platforms.
• Prior working experience at a major African e-commerce company (for example, Jumia or equivalent platforms).
• Proven track record of building, hiring, and managing sales teams in Nigeria.
• Strong understanding of Nigeria’s e-commerce, consumer, and merchant landscape.
• Demonstrated ability to close large commercial deals and scale revenue.
• Experience working with senior leadership and owning P&L or revenue targets.

Desirable

• Exposure to multi-country or pan-African e-commerce operations.
• Experience working with SMEs, large merchants, and enterprise clients.
• Background in marketplace models, B2C, B2B, or hybrid e-commerce platforms.
• Strong network within Nigeria’s digital commerce ecosystem.

Skills & Competencies

• Strategic commercial thinking with hands-on execution capability.
• Strong leadership, people management, and hiring skills.
• Excellent negotiation and stakeholder management abilities.
• Data-driven decision making with strong commercial judgement.
• High integrity, ownership mindset, and ability to operate in fast-growth environments