About Farm to Feed

In Sub-Saharan Africa, nearly 50% of fruits and vegetables produced never reach a consumer. In Kenya, 30% of food produced is lost after harvest. Whilst this is happening, 32% of Kenyans face food insecurity and 26% of Kenyan children are stunted. Farm to Feed was created to tackle this devastating paradox.

At Farm to Feed, we rescue produce farmers cannot sell and would otherwise go to waste. We aggregate surplus and imperfect produce and sell to partners who help increase access to affordable nutrition and customers looking for affordable vegetables whilst having a positive impact on the climate.

As a result, smallholder farmers have additional income; food insecure communities access good nutrition; and children are less malnourished. Our work also reduces greenhouse gas emissions (food loss/waste is responsible for 10% of global greenhouse gases).

About The Role

We’re looking for a driven and experienced Sales Executive to join our growing team. This role is ideal for someone who thrives in a fast-paced, purpose-driven startup environment and is passionate about creating value through innovation, sustainability, and social impact.

As a Sales Executive, you will be responsible for driving revenue growth by identifying new sales opportunities, nurturing client relationships, and closing deals that align with Farm to Feed’s values and goals. You’ll report directly to the Director of Business Development and work cross-functionally with our supply, impact, and operations teams

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Responsibilities:

• Lead generation & conversion: Identify new sales opportunities through cold calls, warm outreach, referrals, and strategic networking.
• Client relationship management: Build and maintain strong, long-term relationships with customers, ensuring a high rate of repeat business.
• Sales execution: Manage the full sales lifecycle—from prospecting and pitching to negotiating and closing.
• Reporting & insights: Track and report on sales performance, customer feedback, and market trends. Deliver regular pipeline and revenue forecasts to leadership.
• CRM management: Maintain accurate data and activity tracking in our CRM system, and recommend ways to optimize usage and efficiency.
• Collaborative sales planning: Work closely with the Director of Business Development to align on sales strategy, pricing models, and key account targeting.
  

Who You Are

• A natural salesperson who loves connecting with people and solving problems
• Highly self-motivated, with a demonstrated ability to work independently and meet or exceed targets
• A creative thinker who is willing to try new approaches and strategies to reach ambitious goals
• Passionate about food systems, sustainability, and making a tangible impact

Qualifications & Skills

• 5+ years of proven experience in sales, preferably in the food/agriculture, FMCG, or impact sectors
• Bachelor’s degree in Business Administration, Marketing, or a related field
• Demonstrated ability to consistently meet or exceed sales quotas
• Strong negotiation and closing skills, with a track record of driving revenue growth
• Proficiency in using CRM platforms (e.g., HubSpot, Salesforce) and sales analytics tools
• Excellent communication, interpersonal, and organizational skills
• Experience working in a start-up or entrepreneurial environment is a strong advantage
• Must be a Kenyan national or have the right to work in Kenya

Why Join Us?

• Be part of a mission-driven team that’s reshaping the food system in Kenya and beyond
• Work in a fast-growing, dynamic startup with opportunities for leadership and growth
• Help build an inclusive business that supports smallholder farmers, improves nutrition, and fights climate change