About Farm to Feed:

Farm to Feed is a pioneering end-to-end digital platform focused on aggregating the full harvest from farmers in Africa and selling this to commercial kitchens. Our mission is to reduce food loss, enhance farmer incomes, and contribute to climate change mitigation by creating sustainable supply chains. Farm to Feed’s tech platform consists of an inhouse built ERP, E-commerce platform and mobile app for farmers.

Position Overview:

Farm to Feed is seeking a full-time Project Manager to refine its value-added food product offerings, oversee the development of a robust Go-to-Market strategy-to- and secure pilot domestic and/or international customers. The individual will play a pivotal role in enhancing Farm to Feed’s market presence, profitability, and impact on smallholder farmers by addressing key aspects of product refinement, market entry, and compliance. The candidate will report to the CEO and works closely with the leadership team.

1. Objectives Refine and launch shortlisted food products to ensure they meet market standards and consumer preferences.
2. Oversee the development of a comprehensive domestic and international Go-to-Market strategy to identify and secure key markets and customers.
3. Successfully close and launch a pilot project with a major domestic and/or international customer.

Key Deliverables

1. Refinement of Shortlisted Products

• Conduct a detailed evaluation of the shortlisted products for quality, market readiness, and consumer appeal.
• Collaborate with Farm to Feed’s team to optimize product formulations, packaging, and branding.
• Ensure refined products align with target market trends and food safety standards.
  

2. Go-to-Market / Export Strategy

a). Identifying Target Market

• Conduct research to identify high-potential local and international markets for Farm to Feed’ products.
• Evaluate market size, trends, and competitive landscape.

b). Understanding Target Market and Geography

• Analyze consumer preferences, purchasing habits, and distribution channels in identified markets.
• Assess logistical considerations, including shipping and regulatory requirements.

c). Identifying Target Customer

• Define key customer profiles (retailers, distributors, or direct consumers) within the target market(s).
• Create a database of prospective customers and prioritize outreach.

d). Developing Partnerships with Co-Manufacturers

• Identify and vet potential co-manufacturers to support product scaling.
• Draft partnership agreements and contracts to formalize collaborations.

e). Food Safety Standards and Compliance

• Ensure all products meet international food safety and regulatory standards.
• Provide guidance on certifications and compliance documentation required for export.
  

f). Mapping the Route to Market

• Design a clear roadmap for product distribution, including logistics, pricing, and sales channels.
• Identify and recommend potential distributors and strategic partners.

3. Closing Pilot International Customer and Launching Pilot

• Engage with potential international customers to secure a pilot project agreement.
• Support Farm to Feed in negotiating terms and finalizing contracts.
• Provide operational and strategic guidance to ensure the successful execution of the pilot.

Expected Outcomes within the first 6 months

Shortlisted products refined and market-ready, meeting quality and regulatory standards.

Comprehensive Go-to-Market and Export Strategy developed with actionable steps for market entry.

Pilot project launched with a major domestic or international customer, creating a foundation for scaling operations.

Impact on Farm to Feed’s Model

The Project Manager’s work is expected to:

Increase Market Demand: By refining products and creating targeted strategies, the individual will position Farm to Feed’s offerings to attract more customers.

Increase Profitability: Improved product-market fit and efficient market entry will result in higher revenue margins.

Increase Impact on Farmers: Expanding market access and scaling operations will create additional demand for produce sourced from smallholder farmers, enhancing their livelihoods.

Qualifications

Minimum requirements include:

• 5-7 years of work experience in project management and business development for a new business line or start-up. Eastern-Africa experience is a plus.
• Minimum of Bachelor’s degree in a related field.
• Strong project management skills: This role requires someone who can set priorities, bring structure, push for timely decision-making, and ensure everyone is focused on the right things, with an eye on both speed and quality. We’re looking for someone who drives progress, not someone who waits for direction.
• Commercial sense: Ability to justify product pricing with sound reasoning (and data), and take the lead analytically.
• Partnerships building: Strong negotiation skills and ability to close partnerships with suppliers and co-manufacturers.
• Hybrid/on-site presence required: Ability to regularly be present at the warehouse in Nairobi (i.e. Nairobi-based or regular travel to the site)

The ideal candidate will have one or both of the following:

• Food product development: Extensive experience in food product development, market strategy, export planning, food safety standards and international trade compliance.
• International experience: Proven hands-on experience in developing, negotiating and launching products in international (EU and US) markets.

How to Apply

Interested candidates should submit their resume and a cover letter detailing their approach to the scope of work.

Deadline for applications: 30 May with rolling review

Farm to Feed is an equal-opportunity employer and encourages applications from all qualified individuals.