About Farm to Feed:

Farm to Feed is a pioneering end-to-end digital platform focused on aggregating the full harvest from farmers in Africa and selling this to commercial kitchens. Our mission is to reduce food loss, enhance farmer incomes, and contribute to climate change mitigation by creating sustainable supply chains. Farm to Feed’s tech platform consists of an inhouse built ERP, E-commerce platform and mobile app for farmers.

Position Overview:

The Sales and Marketing Manager at Farm to Feed will play a pivotal role in accelerating our mission to reduce food loss and improve food security by transforming surplus produce into valuable market opportunities. This role requires a strategic and hands-on individual to drive both sales and marketing efforts, including customer acquisition, brand positioning, digital campaigns, and partner engagement.

The ideal candidate will develop and execute integrated strategies that align with Farm to Feed’s growth objectives, combining strong storytelling and commercial acumen to expand our market presence. Working closely with the operations and product teams,they will ensure seamless alignment across all customer touchpoints. A passion for sustainable agriculture, circular economy models, and climate resilience in Africa is essential for success in this role.

Key Responsibilities:

Sales Strategy & Planning

• Develop and implement integrated sales and marketing strategies to achieve company revenue, sourcing, and customer acquisition targets.
• Set measurable goals and KPIs, monitor performance, and adjust tactics based on data-driven insights and market dynamics.
• Conduct market research to identify emerging trends, customer needs, and new opportunities for growth in surplus produce redistribution.

Sales Management & Lead Generation

• Source and secure B2B clients (including but not limited to hotels, restaurants, food processors, retailers, institutions, and export clients) for Farm to Feed’s products.
• Generate and nurture leads through partnerships, events, and activations to maintain a healthy pipeline of prospects.
• Support the building and training of a high-performing sales team to drive awareness and close deals aligned with Farm to Feed’s mission.
• Establish and manage key client relationships, providing tailored solutions and tracking feedback for continuous improvement.

Marketing & Digital Engagement

• Oversee digital marketing activities, including Paid Media (FB, Google Ads, SEM), CRM (email, push notifications, SMS), SEO, and social media.
• Optimize the marketing budget to maximize return on investment (ROI) for both customer acquisition and retention campaigns.
• Design and implement engagement strategies to activate and retain customers, segmenting audiences based on behaviour and lifecycle stage.
• Drive messaging and brand storytelling to communicate Farm to Feed’s impact in reducing food loss; promoting climate resilience and sustainable food systems.

Team Collaboration & Leadership

• Collaborate cross-functionally with the operations, sourcing, and product teams to align supply and demand while ensuring marketing content reflects real-time offerings.
• Lead, mentor, and continuously develop sales and marketing team members to ensure use of effective tactics and exceptional customer service.
• Facilitate training sessions to align internal and external stakeholders with Farm to Feed’s mission and impact.

Customer Insights & Feedback Loops

• Analyse user and client behaviour to refine value propositions, improve LTV (lifetime value), and boost customer satisfaction.
• Collect, analyse, and share customer feedback with the broader team to inform product improvements and service delivery.
• Use CRM and data analytics tools to provide insights that enhance the effectiveness of sales and marketing campaigns.

Qualifications:

• 7+ years of progressive experience in sales and marketing, with at least 3 years in a managerial or leadership role, preferably in a startup, agribusiness, or mission-driven organization.
• Demonstrated success in B2B and B2C sales, ideally within sustainable food systems, circular economy, FMCG, or agricultural value chains.
• Strong expertise in digital marketing, including paid media, CRM, SEO, content strategy, and analytics tools to drive acquisition and retention.
• Proven ability to develop and execute integrated marketing and sales campaigns, generate leads, and convert prospects through data-driven decision-making.
• Solid experience in partnership development and stakeholder engagement, especially with buyers, processors, logistics partners, and mission-aligned organizations.
• Skilled in market research and customer segmentation, with the ability to design insights-led engagement and reactivation strategies.
• Proficiency with CRM systems and marketing automation tools; familiarity with tools like HubSpot, Salesforce, or similar platforms.
• Excellent communication, negotiation, leadership, and interpersonal skills, with the ability to influence internal and external stakeholders.
  
• Experience recruiting, training, and leading cross-functional teams, including sales reps, resellers, or marketing support roles.
• Strong organizational and project management skills, with the ability to handle multiple priorities in a fast-paced environment.
• Passionate about sustainability, climate resilience, food systems innovation, and social impact in Africa.

What We Offer:

• A dynamic and collaborative work environment.
  
• The opportunity to make a significant impact in the food security and sustainability sectors.
  
• Competitive salary and benefits package.