ABOUT LORI

Lori is a venture-backed, high growth start-up that has built a cutting-edge, logistics services software platform that seamlessly coordinates
haulage across frontier markets. With a mission to reduce the cost of goods in frontier markets, Lori is tackling a massive issue; $180 billion is
spent annually on haulage across Africa, and up to 75% of a product’s cost is due to logistics (compared to 6% in the US).

Lori was featured on Business Daily and recognized as Africa’s Fastest Growing Companies in 2022. Our tech-enabled and operations-driven
marketplace efficiently connects transport to cargo. The system brings transparency to the logistics industry and has significantly improved
flexibility, reliability, and cost savings (upwards of 20%). Lori’s robust technology will transform African economies and their ability to compete
on the global stage.

If our mission resonates with you, we cannot wait to meet you and share Lori’s vision to digitize and revolutionize the logistics industry in

Africa.

ABOUT THE ROLE

The Product Commercialization Lead will play a pivotal role in driving the growth and adoption of new software products within the logistics
sector. This individual will collaborate closely with both the product sales and commercial teams to identify market opportunities, engage
potential customers, and manage the full sales lifecycle. The role is focused on selling technology solutions and software products,
primarily across Africa, to corporations looking to leverage innovative tech in their operations.

WHAT YOU WILL DO:
Product Strategy & Market Positioning:
○ Collaborate with the product and tech teams to fully understand the capabilities, features, and benefits of newly developed
software products.
○ Work closely with the commercial team to position products for successful market entry, ensuring alignment with market needs
and customer pain points.
○ Develop go-to-market strategies, product roadmaps, and commercialization plans for each product, in line with business
objectives.
Sales & Business Development:
○ Identify, target, and engage potential customers (corporations, logistics providers, etc.) to grow the adoption of the company's
technology solutions.
○ Lead product demos, presentations, and negotiations with prospective clients, positioning the product as a critical solution to their
operational challenges.
○ Manage the entire sales pipeline from lead generation to contract closing, ensuring a steady growth in product adoption and sales
revenue.
○ Foster and maintain long-term relationships with clients to ensure repeat business and customer satisfaction.
Customer-Facing Technology Solutions:
○ Serve as the bridge between the customer and the tech/product teams, relaying customer feedback and market insights to
influence product improvements.
○ Work directly with clients to ensure they maximize the value of the product, providing training and support where necessary.

○ Address technical queries or concerns raised by clients during the sales process.
Cross-Functional Collaboration:
○ Work closely with internal tech leads, engineers, and the product team to ensure that product development timelines are met and that the product is built to meet customer needs.
○ Collaborate with the marketing team to create compelling product collateral, case studies, and promotional materials.
○ Coordinate with operations and customer success teams to ensure seamless onboarding and support for new customers.
Market Research & Analysis:
○ Conduct in-depth market analysis to identify trends, customer demands, and competitive products in the logistics technology space.
○ Continuously monitor the competitive landscape to ensure the company's products remain relevant and differentiated.
○ Provide feedback and insights to guide future product development and innovation.

WHAT IT TAKES:
● Bachelor's degree in Business, Technology, Sales, Marketing, or a related field. An MBA or advanced degree is a plus.
● Minimum 5+ years of experience in IT or product sales, particularly in selling technology or software solutions to corporations.
● Proven experience working with or selling technology solutions within Africa.
● Strong understanding of the logistics sector and its technological needs is a significant advantage.
● Experience in a customer-facing role, with a strong technical acumen, able to understand and communicate complex software features.
● Self motivated, go-getter, forward thinking with a can-do attitude
● Strong business development, sales, and negotiation skills.
● Exceptional communication skills with the ability to present complex technology solutions clearly to diverse stakeholders.
● Analytical skills to understand market dynamics, identify opportunities, and generate strategic insights.
● Ability to thrive in a fast-paced, dynamic work environment

LOCATION
● Hybrid / Remote Optional ( based on region of residence)
● Full-time / Consultant (must reside +/- 3 hrs from East Africa Time zone)

KEY PERFORMANCE INDICATORS
● Growth in product sales and revenue.
● New customer acquisition and expansion of market share.
● Client satisfaction and product adoption rate.
● Feedback loop to product teams influencing product enhancements..