• Lead development and regular updates of global brand strategy and guidelines.
  
• Ensure brand consistency across all regions by reviewing and approving key marketing assets.
  
• Guide OPCO teams on POSM planning, EC branding, and retail campaign execution.
  
• Review and support internal and external communication material in line with brand priorities.
  
• Manage master creative toolkits and coordinate adaptation across local markets.
  
• Coordinate with creative, PR, and branding agencies to maintain high quality and brand alignment.
  
• Track GTM calendars, campaign timelines, and resolve any misalignments across teams.
  
• Support HR and Leadership in internal branding, communication, and engagement storytelling.
  
• Facilitate regular training, brand workshops, and best-practice sharing sessions with OPCO teams.
  
• Collaborate with leadership to ensure consistent brand representation across public platforms.
  
• Align brand efforts across Product, Sales, HR, and Social Impact functions.
  
• Harness Generative AI for ideation, campaign testing, and multi-language content adaptation.
  
• Apply AI-driven analytics for brand monitoring, competitor tracking, and sentiment insights.
  
• Partner with product and digital teams to ensure the brand narrative is embedded in customer journeys (online & offline).
  

Requirements

• Master’s degree in Marketing, Communications, or Brand Management preferred
  
• Minimum 3-5 years in brand, communication, or marketing strategy roles
  
• Experience working with decentralized or multi-country teams
  
• Strong knowledge of brand audits, guidelines, and campaign messaging
  
• Hands-on experience in reviewing and guiding creative or communication materials
  
• Proven ability to manage agencies and ensure high-quality outputs
  
• Proficiency in using AI tools for marketing and communications (e.g., ChatGPT, Gemini, Canva, etc.)
  
• Strong digital storytelling and social media analytics experience.
  
• Comfort with data visualization tools for presenting insights to leadership.
  
• Strong verbal and written communication skills
  
• Excellent organizational and cross-functional collaboration abilities
  
• Comfortable in fast-paced environments with multiple stakeholders
  
• Deep alignment with d.light’s purpose and passion for impact-driven work
  
• Willingness to travel as required
  

Benefits

• A mission-driven organization dedicated to transforming lives
  
• A dynamic and inclusive work environment
  
• Opportunities for professional growth and learning
  
• A very competitive package with healthcare and other benefits