1. Program management:

· Responsible for developing and overseeing multi-regional advocacy strategies.

· Direct management of advocacy staff and oversight of campaign budgets.

· Requires leadership in innovation of advocacy models and frameworks adopted across the organization.

· Increase stakeholder engagement to include senior leadership, board members, and high-level external partners.

· Assigns accountability for organizational reputation and strategic risk management in advocacy.

· Deliver measurable impact on strategic objectives, funding, and partnerships.

2. Influential Messaging & Knowledge Products:

· Lead design and drafting of key advocacy messages and briefs drawn from project outputs.

· Work with researchers and thematic experts to translate evidence into concise, influential messages for target audiences.

· Ensure close collaboration with project scientists and thematic leads to align evidence with advocacy priorities.

3. Narrative Development & Storytelling:

· Identify narrative hooks and frames that make evidence resonate with investors, policymakers, or philanthropies.

· Design and oversee content production for presentations, speeches, public announcements and statements.

· Design and oversee interactive digital content (story maps, explainers, infographics, data visualisations) that make evidence engaging and accessible.

· Coordinate rollout across channels and media, ensuring consistency of messages and amplification by partners.

· Ensure objectives are integrated and supportive of CIFOR-ICRAF’s communications and organizational strategy.

4. Campaigns & Targeted Engagement:

· Develop and implement advocacy roadmaps and campaign strategies aligned with high-level policy moments (COPs, Global Gateway, donor summits, humanitarian forums).

· Map and engage unusual allies and influencers across sectors to co-design advocacy agendas and expand influence.

· Lead planning, design, and delivery of policy dialogues, round-tables, and campaign events.

· Strengthen advocacy coalitions and ensure events generate clear outputs and partner ownership.

· Provide regular reporting and intelligence on activities and results

5. Tracking & Adaptive Learning:

· Set clear indicators to track and monitor advocacy outcomes and uptake.

· Collaborate with the M&E Officer and Quality 4 Impact Team to support outcome assessment and impact story development.

· Track media mentions, social engagement, policy references, partner amplifications and early indicators of shifts in sentiment, motivation, or perception.

· Facilitate learning sessions with CIFOR-ICRAF staff and partners to reflect on campaign effectiveness and share best practices in agenda shaping.

· Develop strategies to embed CIFOR-ICRAF influence into long-term policy processes and track influence over time beyond single campaigns.