Commercial Director - Carbon
BURN Manufacturing
Nairobi, Kenya
Posted on Jul 15, 2024
About the role
BURN is seeking a Commercial Director – Carbon, who will own the monetization of our carbon credits and related services. This role will be responsible for maximizing revenue from three key verticals – carbon credit sales, carbon investments and carbon services partnerships. They will identify the key target markets to pursue and work to position our products and services to win.
The Director will own setting up each of our offerings for success, from a process, system and team standpoint. This will include the structure and strategy for the marketing and communications supporting carbon commercialization.
Key Targets
Within the first 6 to 12 months, in both voluntary and compliance carbon markets context, this role will have:
Duties and Responsibilities:
Skills and Experience
Qualified Female Candidates encouraged to Apply
BURN does not charge a fee at any stage of the recruitment process (application, interview, meeting, processing, training, or any other fees).
BURN is seeking a Commercial Director – Carbon, who will own the monetization of our carbon credits and related services. This role will be responsible for maximizing revenue from three key verticals – carbon credit sales, carbon investments and carbon services partnerships. They will identify the key target markets to pursue and work to position our products and services to win.
The Director will own setting up each of our offerings for success, from a process, system and team standpoint. This will include the structure and strategy for the marketing and communications supporting carbon commercialization.
Key Targets
Within the first 6 to 12 months, in both voluntary and compliance carbon markets context, this role will have:
- Led ~USD60M of business from our existing pipeline to a successful close
- Generated ~USD40M from new leads
- Clearly defined a Comms and Marketing strategy, with metrics tracking to measure performance
Duties and Responsibilities:
- Maximize carbon credit sales revenue, across the scope of carbon credit sales, carbon investments and carbon services sales.
- Carbon Sales – monetize our carbon credits, by building a functional sales desk to service voluntary and compliance markets, both through direct and indirect channels
- Carbon Investment – oversee and provide strategic direction on identifying, nurturing and closing investors to raise investments for BURN’s carbon offset projects
- Carbon Services – maximize BURN’s success in winning long-lead-time deals with strategic global partners, resulting in high-value, carbon services partnerships signed.
- Build an effective origination engine to maintain a full, high-conversion pipeline of leads.
- Service delivery and risk mitigation on closed deals, ensuring all obligations are met and expectations are exceeded.
- Build and refine processes, systems and team structure to support the successful and efficient achievement of both deal origination and account management across all three verticals.
- Define and own our sales pitch, tailoring each value proposition into an impactful offering that resonates with our ideal target audience for our suite of products and services.
- Identify key target audiences and ideal channels to reach them. Subsequently, drive the design and execution of effective campaigns and storytelling to meet our visibility and commercial objectives.
- Spearhead communications and engagement, including tracking effectiveness of different approaches to continuously refine our overall strategy.
- Team management. Lead the geographically dispersed carbon investment, carbon sales and carbon marketing teams in achieving their objectives. Streamline processes and systems to ensure the department functions optimally.
- Reporting/Forecasting. Produce regular analytical reports and ad-hoc research papers on key partnerships, business development updates, and market landscape, as well as monthly forecasting and reporting for distribution activities
- Synthesize market intelligence to inform strategic direction for carbon across the board
Skills and Experience
- 5+ years of Senior-level Commercial experience in the carbon industry.
- Operational and strategic leadership
- Demonstrated success and achievements in new business development; proven record in identifying and onboarding new partnerships that helped a company achieve its strategic goals.
- Experience with Marketing, Communications, Branding etc is highly desirable.
- Demonstrated experience managing a high performing team.
- Mature, highly motivated, energetic self-starter who takes ownership and works independently.
- Ability to work in a fast-paced, entrepreneurial environment.
- Ability to work collaboratively across multiple country offices and departments.
- Exceptional written and verbal communication skills.
Qualified Female Candidates encouraged to Apply
BURN does not charge a fee at any stage of the recruitment process (application, interview, meeting, processing, training, or any other fees).
