WELCOME TO BASF

BASF plc is a subsidiary of BASF SE, marketing a wide range of BASF products in the UK. These include agricultural solutions, automotive refinish paints, acrylic monomers, fine chemicals, intermediate chemicals, speciality chemicals, dispersions, and plastics. The sales centre for BASF plc and the business service functions for all BASF Group companies operating in the UK, are located in Stockport, Greater Manchester, the headquarters of the BASF Group in the UK. BASF plc is an agent for BTC Europe GmbH, our pan-European in-house distributor, focused on speciality chemicals and performance polymers.

WHAT YOU CAN EXPECT

You will be the strategic marketing lead for the region—identifying opportunities, driving sales enabling initiatives, and collaborating with a talented team across marketing, sales, and technical service within BASF & BTC. If you thrive in a fast moving, trend led industry, this is your opportunity to make a real commercial and creative impact.

• Develop and execute the regional marketing strategy for Personal Care across the UK & Nordics, driving profitable growth and portfolio success.
• Translate market, customer, and competitor insights into actionable marketing plans and new business opportunities.
• Partner closely with Sales and Technical teams to engage customers through solution oriented concepts, formulation and trend insights, and technical discussions (virtually and in person).
• Build a strong sales pipeline through targeted product promotions and coordinated go to market initiatives.
• Lead the development of marketing content and campaigns, including formulation concepts, product launches, digital tools, and presentations.
• Own regional digital marketing activity (e.g. LinkedIn, email campaigns) aligned with UK & Nordic consumer trends.
• Plan and manage BASF’s presence at exhibitions, conferences, and industry events, representing the business as a Personal Care subject matter expert.

WHAT YOU OFFER

• Degree level education in a relevant subject (Marketing, Business or Chemistry) or equivalent experience.
• Experience promoting raw materials within the Personal Care industry.
• Strong understanding of Personal Care ingredients and consumer trends.
• Knowledge of the UK and/or Nordic Personal Care market is a strong plus.
• A confident communicator who thrives in customer facing environments.
• Flexible, proactive, and comfortable working within a remote, collaborative team structure.

Please note for this position: you must hold a valid UK driving license.

WHAT WE OFFER

At BASF, you will have the chance to do meaningful work towards building a more sustainable future.

We offer a total package which includes:

• Attractive salary
• Bonus
• Defined contribution pension scheme
• 25 days annual leave plus bank holidays
• Company share scheme
• Private healthcare
• Life insurance
• Flexible working
• On the job training and development opportunities
• Company car

We believe that diversity and inclusion make the difference. Only when people with diverse backgrounds come together, contribute their various experiences and attitudes, and look at challenges from different perspectives, will creative innovations and ground-breaking solutions be created. We celebrate diversity and we actively promote an inclusive work environment. In the UK we have an active Diversity & Inclusion Strategy Action Group and work closely with external partner Inclusive Employers. We are an equal opportunities employer. All employment decisions shall be made without regard or reference to age, gender, race, religion, disability, sexual orientation, marital status and other protected characteristics. For more information please visit: https://www.basf.com/gb/en/careers/why-join-basf/basf-locally.html


Location: UK Home-based or Stockport, with frequent travel across UK and Nordics (a company car will be provided)

Closing Date: 13.04.2026

ABOUT US

Since 1880, BASF has been a cornerstone of industry in the UK. With locations spanning from Littlehampton on England's South Coast to Callanish on the Isle of Lewis in Scotland, our presence is truly nationwide. Our UK headquarters in Stockport, Greater Manchester, is the hub for our dedicated sales and services teams.

From our manufacturing sites across the UK, we supply essential raw materials to a diverse range of industries, including agriculture, automotive, chemicals, construction, energy, and pharmaceuticals.

Discover more about our incredible BASF UK team and their contributions to innovation and sustainability here: https://www.basf.com/gb/en/who-we-are/BASF-in-the-United-Kingdom

At BASF, our culture is driven by strong core values and winning behaviors. We foster innovation, collaboration, and empower every team member to contribute to our success. Explore Our Winning Behaviors & Our Values to see how we create a dynamic and inclusive workplace.