WELCOME TO BASF

We are BASF in agriculture and everything we do, we do for the love of farming. Connecting seeds and traits, crop protection products, digital tools and sustainability approaches, to help deliver the best possible outcomes for farmers, growers and our other stakeholders along the value chain. We do everything in our power to build a sustainable future for agriculture by connecting innovation, customers and society. #ForTheLoveOfFarming #TheBiggestJobOnEarth

Take a look at our Agricultural Solutions: Vision & Mission

WHAT YOU CAN EXPECT

The successful candidate for the Technical Sales Support Manager – Broad Acre position will drive technical excellence and farmer engagement for BASF’s crop solutions. This role combines hands-on technical support with strategic relationship building, training, and market development. The successful candidate will lead farmer mapping and loyalty programs, manage demo trials, and provide in-field guidance throughout the crop cycle. This is a high-impact role for a technically skilled, customer-focused professional with strong agronomy expertise and a passion for delivering results.

Duties will include the following:

• Deliver technical training on broad acre products and crop knowledge to the sales team.
• Map and maintain an active database of broad acre farmers for strategic business development.
• Build and manage a farmers’ club and loyalty program to strengthen relationships and retention.
• Conduct daily farmer visits, understand needs, and recommend tailored BASF solutions.
• Ensure timely, error-free delivery of prescribed orders in collaboration with RSMs.
• Support farmers throughout the crop cycle, from land preparation to harvest.
• Manage demo trials, including pre-launch trials, and share performance reports with teams.
• Generate farmer testimonials and support marketing initiatives for BASF solutions.
• Investigate and resolve complaints promptly while maintaining high customer service standards.
• Compile trial data and commercial insights into actionable information for sales and marketing teams.

WHAT YOU OFFER

• BSc in Agronomy or Agriculture
• Minimum 5 years’ experience in broad acre crop segment in Kenya
• Strong crop protection and agronomy expertise, especially in row crops
• Proven farmer relationship management and solution-based approach
• Excellent analytical, technical, and entrepreneurial skills with high integrity and business acumen

ABOUT US

As a reliable partner of the agricultural sector, BASF Agricultural Solutions offers innovative solutions in the area of crop protection and pest control to improve agricultural production, increase the profitability of agricultural companies and thereby improve the living standards of a growing population. Our strength lies in supporting farmers in the face of the challenges presented by an increasingly complex agricultural sector and in working with them to secure basic human necessities, such as food, nutrition and energy. Learn more about BASF Agricultural Solutions at https://www.agro.basf.co.ke/en/

Diversity is our greatest strength!

Become a part of our winning formula for success and develop the future with us - in a global team that embraces inclusion and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.

Closing date for applications: 14.11.2025