Position Purpose:

Develop market position and market share of APV crops as well as build up a long-term relationship with potential national and/or international complex and/or multi-crop customers that are of strategic importance for APV to gain a strong position in the reference markets in line with the M&S strategy to realise profitability and partnership.

Major Accountabilities:

Sales

• Plan, review, adapt and execute the annual and/or more annual sales plans in line with M&S strategy of APV.
• Introduce company products and services to Strategic/Key Customers in line with M&S strategy.
• Steer the Customer Team to assure a successful management and implementation of customer business plans with all related short- and long-term objectives.
• Build long-lasting trustful relationships with selected customers. Develop a thorough understanding of customers’ needs, requirements, and objectives to improve the customer experience. Customers can be direct or indirect customers.
  
  

Marketing

• Provide market, price, and product information in line with M&S strategy to contribute to the formulation of the marketing and sales plan together with Customer and Crop Marketing.
• Improve APV market intelligence in the working area, updates on market trends, new traits and potentials that could open new sales opportunities.
• Contribute to strengthen the knowledge and excellence of the Global and Regional Crop Teams.
  
  

Cash Management

• Responsible for money collection in line with the financial policy and the payment terms within APV.
  
  

Product Development

• Contribute to the trial program to come up with proposals regarding new assortment.
• Manage new variety’s introductions: propose on price level and product forms in line with M&S strategy to contribute to commercial success of new varieties.

Qualifications & Key Competencies

• Bachelors degree in Agriculture.
• Min 5 years’ experience in a sales related position in the vegetable seeds business
• Proactive approach to Key Account Management and customer relationship management processes
• Proven relationship builder at all levels including decision makers and senior influencers
• Excellent communication skills and solid English
• Plans & Aligns: planning and prioritizing work to meet commitments aligned with organizational goals
• Very good commercial and negotiations skills
  
  

General responsibilities: