Role Purpose
The Regional Marketing Manager will be the custodian of the marketing strategy and brand vision and Essence of BASF Agricultural Solutions in the MENILE region responsible to drive lead and grow the portfolio and brand footprint.

Job Responsibilities

Lead the MENILE Marketing Strategy & plans in line with the overall business objectives & KPIs through effective:

Portfolio Development & Crop Strategies
•Drive the Portfolio Planning, analysis and life-cycle management decisions based onidentification of gaps and new opportunities to contribute to the growth of the business.
•Lead the implementation of 3rd party opportunities on local level and regional level.
•Drive systematic Value Positioning of our products and offerings in the market.
•Actively manage the bridging strategies within portfolio (articles, rationalization,harmonization, phase-outs…) based on regulatory inputs, supply chain efficiencies andcrop system updates.
•Close collaboration and alignment with Crop System Team to ensure proper GTMapproach strategy rollout & deployment , opportunities and growth drivers are adopted .
•Ensure that all product technical information is embedded and deployed within the valuechain across various customer segments, Farmers, Retailers, Key Accounts, anddistributors.

Business & Growth plans
•Lead the 3 Year growth Plans and annual operational plan to drive sustainable growththrough building a solid LCM and innovation for our portfolio.
•Full ownership & development of effective Product price positioning strategies & pricing todrive business profitability & market share growth.
•Build and drive long & Short -term forecasting and planning for all countries in the region.
•Support developing country budget (sales, costs, KPIs),
•Maintain Cost transparency for marketing related selling cost.
•Support forecast accuracy and develop strategies together with sales to bridge any salesgaps and needed support to meet business objectives and targets.
•Ongoing development and implementation of CRM strategy, database build-up and thesuccessful execution of CRM campaigns that support the Sales Objectives.

Sustainability & Digitalization
•Oversee the development & deployment of AP Sustainability Roadmap .
•Embed Sustainability mindset within AP organization & community and within relevant
communication, activations, business offerings.
•Drive Digitalization Enhancement to support business performance and value added supportand engagement with farmers.

Marketing Communication
•Ensure delivery of Marketing plans & Communication Road map; clear and targetedproduct and crop campaigns, brand plans, calendars and marketing activations, in linewith the overall business objectives through efficient & effective touchpoints (On ground/digital) in accordance with the business & marketing objectives for maximum impact.
•MarCom team delivers based on business objectives, and sales priorities.
•Guarantee that all marketing activities are aligned with the brand essence and vision andthat all brand guidelines are implemented across online and offline platforms.
•Ownership & management of annual marketing budget covering MarCom , TradeMarketing , Sustainability and Digitalization plans

Market Intelligence
•Provide & support the business with needed market intelligence including marketinsights & consumer trends, competitive landscape, & relevant updates to enhancebusiness footprint & increase consumer conversion.
•Implement, analysis and set actions from independent market research program orcompetitor monitoring to support development of consumer, channel and sales strategies.

Marketing Team Management
•Leading & overseeing the Portfolio Management, MarCom, Technical MarketDevelopment, Sustainability & Digitalization functions within the MENILE AgriculturalSolutions business.
•Manage the Marketing Team by setting clear and measurable individual targets for directreports/consultants.
•Development & Coaching the Marketing Team to achieve full potential and drive personalsuccess and business growth.

Qualifications & Competencies

•Minimum 3-5 years in a Leadership Role as Marketing Head/ Manager. Experience in the Agriculture industry is a major plus.
•Hands on exposure, with the market dynamics having on ground presence with the end consumer and key stakeholders such as Distributors/ retailers/ wholesalers
•Proven track record in ability to driving business growth, building brands, delivering successful communication programs, innovation, and activations
•Strong business acumen and demonstrates ownership
•Strategic Thinking and problem-solving techniques
•Striving for Achievement & result oriented.
•Analytical Data-driven skills and an affinity for numbers
•Outstanding Presentation & Communication skills.
•Strong Leadership & Managerial skills
•Demonstrated ability and willingness to roll up sleeves and execute to get the job done.
•Leading employees to success with demonstrated ability to develop, mentor and coach.
•Proficient English and Arabic language skills, writing skills and High level in MS Office.

General Responsibilities

•EHS and Information protection: Live and promote "we never compromise on safety".
•Follow all environment, health and safety related precautions.
•Business related information and documents should be protected against misuse or loss by
appropriate Information protection measures.

•Compliance and Code of Conduct:
Actively represent BASF Group interests and act as a role model with regards to Complianceand Code of conduct, ensure adherence to legal regulations and the company’s internalguide