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National Sales Manager



Sales & Business Development
Johannesburg, South Africa
Posted on Friday, May 24, 2024


We are the world's leading chemical company because we offer intelligent solutions for our customers and for a sustainable future. We link and develop people with diverse talents all over the world. For you, this means a variety of ways to advance. Not only your performance, but also your personality matter to us. At BASF, careers develop from opportunities.

BASF’s regional division EMEA Europe, Middle East, Emerging Europe and Africa. BASF operates in more than 50 countries in the region. For BASF the EMEA region is our most important market.


The successful incumbent will be responsible for leading the BASF Agricultural Solutions Sales division, drive business growth in South Africa, manage and develop a high-performing sales team, and oversee budgeting, forecasting, pricing, rebates, discounts and ROI with regular feedback the country manager and stakeholders.

  • Lead BASF Agricultural Solutions Sales division and drive business growth in South Africa, while managing and developing a sales team
  • Develop and monitor annual budgets, selling costs, and sales forecasts to achieve sales budgets while main-taining transparency in selling cost and close any sales gaps
  • Implement distributor and agent contracts, manage forecasts, products on the ground, etc.
  • Create strategic sales plans to align with marketing efforts and achieve budget goals while developing pricing strategies to maintain ROI and margins.
  • Manage loyalty programs with customers and ensure timely payments while minimizing outstanding balances
  • Plan and implement sales operation activities such as farmer days, product launches, and crop campaigns on time
  • Collaborate with commercial excellence team on strategies for successful execution of sales activities
  • Ensure compliance with business ethics internally and externally along the value chain
  • Collaborate with financial controller, supply chain, technical & marketing management teams to keep them informed of sales activities
  • Align all sales activities with parent product & brand strategy standards while promoting the use of CRM/Salesforce programs for driving business success
  • Manage the sales team's set-out standard, ensuring clarity on expectations and goals for sustainable ROI and budget achievement
  • Utilize effective leadership and management principles to motivate, skill, drive, and focus the sales team and agents on meeting set-out budgets
  • Foster a high-performance culture through continuous feedback, individual development plans, coaching culture for all team members to maximize efficiency and job satisfaction


  • ​​​​Tertiary qualification in Business Management coupled with at least 10 years’ business experience
  • Extensive leadership background in high-level management positions
  • In-depth understanding of the industry's market dynamics
  • Solid financial expertise and comprehension of business strategy
  • Well-versed in crop protection products, including fungicides, herbicides, and pesticides
  • Proficient in both Afrikaans and English languages
  • Proficient in delivering effective presentations
  • Excellent communication skills enabling collaboration across all levels

At BASF, the chemistry is right.

Because we are counting on innovative solutions, on sustainable actions, and on connected thinking. And on you. Become a part of our formula for success and develop the future with us - in a global team that embraces diversity and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.

Closing date for applications: 7 June 2024