Marketing and Communications Associate - Zambia
Apollo Agriculture
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Lusaka, Zambia
Posted on Wednesday, May 29, 2024
About Apollo Agriculture
Apollo Agriculture is a leading agri-fintech platform empowering small-scale farmers across Africa to increase their profits and farm more sustainably. Apollo uses artificial intelligence and automated operations to unlock the massive, untapped small-scale farming market. Apollo enables farmers to access the optimized financing, high-quality farm products, expert digital advice, and risk management solutions they need to invest and scale their businesses. Apollo is looking for an ambitious marketing talent to ensure that farmers across Zambia learn about, join, and come to love Apollo!
About the Role
Apollo is looking for a professional with experience in marketing and communications to join our growing team in Lusaka. You will work closely with our Global Growth team to develop communication strategies, marketing initiatives, and materials for our customers and partners. This role will report to our Commercial Lead.
Are you passionate about working with farmers and want to make Apollo a trusted partner across the country? Join our growing team!
Responsibilities:
- Co-create and execute our customer acquisition strategy;
- Develop the approach to field promotion events (including agricultural district and block shows) and agro-dealer activations. Create best practices and ensure that the sales team are trained on them and execute them
- Liaise with the Sales team to organize or attend events such as van activations and field demos with our partners (i.e. seed and fertilizer suppliers).
- Work within a budget and towards pre-set KPIs. You will ensure that marketing spend per customer is in line with Apollo’s goals. Collaborate with senior team members to monitor and optimize Marketing customer acquisition costs (MCAC).
- Achieve brand awareness and love for the Apollo brand;
- Collaborate on planning awareness initiatives in designated districts, utilizing channels such as radio, out-of-home or other media to ensure a return on investment. Additionally, identify agencies or suppliers and negotiate the best terms with them for media services
- Devise creative campaigns to engage our audiences, cultivating strong brand ambassadors who align with our value proposition.
- Co-create content for flyers, posters, billboards, and all other printed materials with our brand designer and illustrator, including translations to the required languages if necessary.
- Develop the communications for our customers and partners;
- Create simple, engaging, and clear communications for our diverse audiences, utilizing mediums such as SMS, IVR messaging, group WhatsApp comms, Social Media, and more.
- Collaborate closely with key stakeholders (Training team, Product, Growth, etc.) to ensure accurate and cohesive communication tailored to our various audience segments.
- Execute approved communications according to agreed timelines.
- Work with service providers and digital platforms to send out communications.
Requirements:
- Have 4+ years of professional experience in a marketing or communications role
- Creativity & Excellent Writing Skills: Demonstrated proficiency in English, Nyanja, and Bemba with exceptional writing abilities.
- Proficient with Excel/Sheets: Comfortable working with data and paying attention to detail.
- Inquisitive and good with Feedback: Willing to ask questions, share opinions, and contribute to the overall communication strategy.
- Self-Driven and Collaborative: Able to work independently and as part of a team, thriving in a collaborative environment.
- Adaptability to diverse cultural contexts and willingness to engage with local farmers and communities across districts in Zambia
- Software adoption: Open to learning and utilizing new software platforms, including OpenAI, Infobip, and Intercom.
- Time Management: Strong ability to manage tasks and deliver outputs on time.
- Passion for Communication: Keen interest in working and growing in the field of copywriting and/or communications
- Have Design skills and knowledge of graphic design tools are a plus
- Are a collaborative team of smart and ambitious people who are dedicated to serving our customers.
- Make magic happen to solve hard problems and always come with solutions when challenges arise.
- Are comfortable taking risks that can result in radical scale, and understand that failures are opportunities to learn and improve.
- Are considerate listeners and take the time to deeply understand and seek out ideas from the people around us, even when we disagree.
- Offer a dynamic environment that fosters talent, collaboration and growth.
- Take pride in our work and share the responsibility to see it through from conception to deployment.
- Back up our talk with a competitive compensation and benefits package and challenging projects.
- Value autonomy, honesty, transparency, and respect.
- Are excited to hear from you!
We:
Apollo Agriculture does not discriminate on the basis of race, age, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity, or expression. Apollo Agriculture is an equal opportunity/equal access employer fully committed to achieving a diverse workforce.
Apollo Agriculture is committed to providing a safe and productive learning and living community. To achieve that goal, we may conduct background investigations for all final candidates being considered for employment. Background checks may include, but are not limited to, criminal history, national sex offender search, and motor vehicle history.
Apollo Agriculture does not charge money or any kind of fee at any stage of the recruitment process.
This job is no longer accepting applications
See open jobs at Apollo Agriculture.See open jobs similar to "Marketing and Communications Associate - Zambia" Shortlist.
