AltGen is looking for an experienced Marketing Manager to join a renewable energy company based in Johannesburg. The role will be responsible for building and managing the marketing function across Energy and Water industries.

Responsibilities:

• Develop and execute the marketing strategy across the Energy and Water businesses
• Own and maintain consistent brand positioning, messaging and communication across both business units
• Create engaging content across social media, blogs, video, campaigns and other marketing collateral
• Use AI tools such as Claude, Gemini and ChatGPT to support content creation, video production and campaign execution
• Plan, manage and optimise Google and LinkedIn paid media campaigns to drive qualified leads
• Manage marketing budgets and monitor campaign performance, cost per lead and ROI
• Manage company websites, including landing pages, lead forms, SEO and conversion optimisation
• Manage GA4, Google Tag Manager, conversion tracking and UTM tracking
• Manage and grow the LinkedIn presence of both business units
• Build and manage lead-generation campaigns and ensure effective handover of qualified leads to Business Development
• Maintain accurate CRM data, lead attribution and campaign reporting
• Work closely with Business Development and other internal teams to support marketing and commercial objectives

Requirements:

• Relevant qualification in Marketing, Communications, Business or a related field
• 3-5 years of experience in a Marketing role
• Proven experience in a hands-on B2B marketing role, covering brand, content, paid media and lead generation
• Demonstrable experience using AI tools such as Claude, Gemini, ChatGPT or similar for marketing and content creation
• Hands-on experience managing Google Ads and LinkedIn paid campaigns
• Experience with GA4, Google Tag Manager, conversion tracking and marketing analytics
• Strong content creation, copywriting and editing skills
• Experience managing websites, landing pages, SEO and conversion optimisation
• Strong understanding of lead generation, campaign performance and ROI
• Experience with CRM platforms such as HubSpot would be advantageous
• Experience within renewable energy, water, infrastructure or a technical B2B environment would be advantageous