Kenya, Nairobi CLOSING: 28/07/2026 Terms of Reference: Expression of interest for the provision of graphic design services

Africa Enterprise Challenge Fund (AECF)
Africa Enterprise Challenge Fund (AECF)

Design

Posted on Jul 20, 2026

1.0 Background

The AECF, LLC (Africa Enterprise Challenge Fund) is a leading non-profit development organization that supports innovative enterprises in the agribusiness and renewable energy sectors to reduce rural poverty, promote climate-resilient communities, and create jobs.

We catalyze the private sector by surfacing and commercializing new ideas, business models, and technologies designed to increase agricultural productivity, improve farmer incomes, expand clean energy access, reduce greenhouse gas emissions, and improve resilience to the effects of climate change. We finance high-risk businesses that struggle to access commercial funding; we are committed to working in frontier markets, fragile contexts, and high-risk economies where few mainstream financing institutions dare to go. We also focus on the most vulnerable, including women, youth, and those living in fragile contexts.

To date, we have supported over 698 businesses in 26 countries in Sub-Saharan Africa, impacted more than 37 million lives, and created over 38,000 direct jobs

AECF is headquartered in Kenya and has offices in Côte d’Ivoire, Tanzania, Nigeria, South Sudan, Benin, and Somalia.

2.0 Objective

The objective of this assignment is to engage professional graphic designers capable of translating complex information, evidence, data, and impact stories into compelling visual products that align with AECF’s brand standards and communication objectives.

3.0 Scope of work

AECF produces a wide range of communication and knowledge products for diverse audiences, including investors, donors, policymakers, partners, businesses, the media, and communities. To effectively communicate impact, evidence, and investment opportunities, AECF requires creative design support across print, digital, event, and multimedia platforms.

The selected designer(s) may be engaged to provide services including, but not limited to, the following:

A. Corporate Publications and Reports

AECF regularly develops publications that communicate organisational performance, programme achievements, investment outcomes, lessons learned, and strategic priorities. Designers will be expected to transform technical and narrative content into visually compelling and reader-friendly products that align with AECF’s brand identity.

Assignments may include:

  • Annual reports and integrated reports
  • Strategy documents and corporate plans
  • Investment reports and portfolio reviews
  • Research reports and studies
  • Policy briefs and position papers
  • Knowledge products and learning publications
  • Case studies and success stories
  • Technical reports and programme publications
  • Training manuals and toolkits
  • Newsletters and stakeholder updates

B. Digital and Social Media Content

As part of its stakeholder engagement and brand visibility efforts, AECF maintains an active digital presence across multiple platforms. Designers will support the creation of visually engaging content tailored for digital audiences and campaigns.

Assignments may include:

  • Social media graphics and templates
  • Campaign assets and digital advertisements
  • Website banners and web graphics
  • Social media carousels and infographics
  • Animated graphics and motion design elements
  • Digital storytelling assets
  • Email marketing visuals
  • Online event promotional materials

C. Data Visualization and Impact Communication

AECF generates significant amounts of program, investment, and impact data. The ability to translate complex information into clear and engaging visual formats is critical for communicating results to stakeholders.

Assignments may include:

  • Infographics
  • Data visualizations and dashboards
  • Impact summaries and scorecards
  • Program results presentations
  • Investment portfolio visualizations
  • Maps and geographic representations
  • Theory of Change and results framework visualizations

D. Event and Conference Branding

AECF participates in and hosts a variety of regional and international events, workshops, conferences, investment forums, and stakeholder engagements. Designers will support the development of cohesive event branding and visual assets that enhance participant experience and reinforce organizational visibility.

Assignments may include:

  • Event visual identities
  • Conference branding packages
  • Event backdrops and stage designs
  • Exhibition and trade fair materials
  • Pull-up banners and display stands
  • Event programs and agendas
  • Signage and directional materials
  • Name tags and accreditation materials
  • Presentation templates and speaker decks

E. Brand and Creative Development

To ensure consistency across all communication products, AECF seeks designers who can apply and strengthen its visual identity while developing creative concepts that resonate with target audiences.

Assignments may include:

  • Campaign concept development
  • Visual identity systems
  • Brand guideline adaptation and implementation
  • Creative direction for communication campaigns
  • Illustration and iconography development
  • Design of branded merchandise and promotional materials

F. Multimedia Design Support

AECF increasingly uses multimedia storytelling to showcase impact, share knowledge, and engage stakeholders. Designers may be required to develop visual assets that complement video, audio, and other multimedia productions.

Assignments may include:

  • Storyboards for video productions
  • Graphic assets for videos and animations
  • Motion graphics elements
  • Digital presentation design
  • Visual assets for podcasts and webinars

G. Emerging and Special Assignments

Given the evolving nature of AECF’s work and communications needs, additional design requirements may arise during the contract period. The selected designer(s) may therefore be requested to undertake related assignments that support organisational priorities and strategic communications objectives.

4.0 Eligibility and qualifications

Interested applicants should demonstrate:

For Individual Consultants

  • At least five (5) years of professional experience in graphic design, visual communication, or related fields.
  • Demonstrated experience designing communication products for development organisations, international NGOs, donor-funded programmes, impact investors, government institutions, or private sector organisations.
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects and related software) or equivalent professional design tools.
  • Strong understanding of branding, typography, visual storytelling, and layout design.
  • Ability to manage multiple assignments and deliver under tight deadlines.

For Design Firms or Agencies

  • Minimum of five (5) years of operation providing graphic design and creative services.
  • Demonstrated experience delivering assignments of similar scale and complexity.
  • Availability of a multidisciplinary team capable of handling diverse design requirements.
  • Strong quality assurance and project management processes.

5.0 Submission requirements

Interested applicants should submit:

  1. Company profile or consultant profile.
  2. Cover letter expressing interest and suitability.
  3. Portfolio of relevant work completed within the last five years.
  4. CV(s) of key personnel.
  5. List of at least three recent clients with contact details for references.
  6. Indicative rate card for various design services.
  7. Proof of business registration (for firms) and relevant statutory documentation.

6.0 Evaluation criteria

Applications will be assessed based on:

  • Relevant experience and qualifications.
  • Quality and diversity of portfolio.
  • Understanding of visual communication and branding.
  • Experience working with development and impact-focused organisations.
  • Ability to deliver high-quality outputs within agreed timelines.
  • Value for money

N/B: PLEASE DOWNLOAD AND FILL IN THIS TEMPLATE. ONCE COMPLETED, KINDLY COMBINE IT WITH YOUR BID SUBMISSION. THE TEMPLATE MUST APPEAR AS THE FIRST PAGE.

7.0 Application

The AECF is an Equal Opportunity Employer. The AECF considers all interested candidates on the basis of merit, without regard to race, gender, colour, national origin, religion, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law.

  • Interested firms/consultants are requested to submit their technical and financial proposal via the procurement portal https://procurement.aecfafrica.org/ by 28th July 2026, 5 pm (EAT).
  • All questions should be directed to the procurement email aecfprocurement@aecfafrica.org by 17th July 2026, 5 pm (EAT). The subject of the email should be ‘Clarification: EXPRESSION OF INTEREST (EOI) FOR THE PROVISION OF GRAPHIC DESIGN SERVICES’.

8.0 Disclaimer

AECF reserves the right to determine the structure of the process, the number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice, and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party.

The AECF does not charge an application fee for participation in the tendering process and has not appointed any agents or intermediaries to facilitate applications. Applicants are advised to contact the AECF Procurement Department directly.

N/B: SUBMITTING THE FINANCIAL AND TECHNICAL DOCUMENT AS ONE DOCUMENT WILL AUTOMATICALLY LEAD TO DISQUALIFICATION OF THE APPLICANT.